Senior Campaign Manager - Performance Marketing

CloudSmiths; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A dynamic performance marketing firm in Johannesburg is seeking a data-driven Senior Campaign Manager to lead performance marketing for an online gaming client. This role involves driving user acquisition and optimizing paid media campaigns. The ideal candidate will have over 5 years of experience in performance marketing, particularly in online gaming, with strong skills in Google Ads, Meta, and TikTok platforms. Join us to advance your career in a fast-paced environment.

Qualifications

• 5+ years of hands-on experience in performance marketing, preferably in online gaming.
• Expertise in Google Ads (Search, PMax, Display), Meta Ads Manager, and TikTok Ads.
• Strong analytical skills with proficiency in Google Analytics and Looker Studio.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Develop and implement campaign structures, audience targeting, and bidding strategies.
• Conduct A/B testing and funnel analysis to improve conversion rates.

Skills

Google Ads

Meta Ads Manager

TikTok Ads

Google Marketing Platform

Google Analytics

Excel/Sheets

Job description

An exciting opportunity has opened at CloudSmiths for a data-driven Senior Campaign Manager to take the lead on all performance marketing initiatives for a dynamic, fast-growing online gaming client.

Your primary mission will be to drive substantial user acquisition and maximize ROI by developing, executing, and optimizing sophisticated paid media campaigns.

We are looking for a professional with demonstrated mastery of platforms such as Google Ads, Meta, TikTok, and the Google Marketing Platform (DV360, CM360), skilled in structuring high-impact campaigns, managing creative trafficking, and applying relentless performance analysis.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Paid Social, and Programmatic (Google Marketing Platform) to drive high-quality traffic and conversions.
• Develop and implement campaign structures, audience targeting, and bidding strategies to maximize efficiency and scalability.
• Traffic and test creatives (static, video, playables) while ensuring compliance with platform and regulatory guidelines.
• Conduct A/B testing, landing page optimization, and funnel analysis to improve conversion rates.
• Monitor budgets, pacing, and performance metrics (CPA, ROAS, LTV) to ensure KPIs are met.
• Provide detailed reporting and actionable insights to stakeholders, identifying trends and opportunities for growth.
• Stay updated on industry trends, platform updates, and competitor strategies to maintain a competitive edge.
• Collaborate with internal teams (creative, data, product) to align marketing efforts with business goals.
  

Requirements:

• 5+ years of hands-on experience in performance marketing, preferably in online gaming, casino, or high-consideration B2C verticals.
• Deep expertise in Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, and Google Marketing Platform (DV360, CM360).
• Strong analytical skills with proficiency in Google Analytics, Looker Studio, and Excel/Sheets.
• Experience in trafficking creatives in CM360
• Strong knowledge on compliance with advertising policies for iGaming
• Ability to manage large budgets ($100K+/month) and optimize for profitability at scale.
• Strong communication and stakeholder management skills.

Nice to Have:

• Experience in affiliate marketing or influencer partnerships.
• Knowledge of CRM and retention marketing strategies.
• Familiarity with iGaming compliance and regulations.

Why Join CloudSmiths?

At CloudSmiths, we are building a team of the industry's best and brightest. We believe that our success is driven by the talent and passion of our people. When you join our team, you're not just taking a new job; you are advancing your career.