Sales Manager - Tzaneen

The HEINEKEN Company; Tzaneen; On-site; ZAR 450 000 - 600 000; Full time

Job summary

A leading global beverage company located in Tzaneen is looking for a Sales Manager to oversee a team of consultants and drive brand growth. The successful candidate will develop and manage the sales strategy, ensuring targets are achieved through effective coaching and communication. This role requires 3+ years in sales, preferably within the FMCG or alcoholic beverage sector. Strong leadership, customer service focus, and negotiation skills are essential for success.

Qualifications

• A Tertiary qualification in Sales, Marketing, or a related field is preferred.
• 3+ years sales experience in a relevant industry.

Responsibilities

• Oversee sales, promotions, and campaigns in assigned area.
• Develop and manage quarterly Sales Plan.
• Coach Sales Consultants on sales best practices.

Skills

Sales experience

Numerical acumen

Negotiating skills

Coaching and leadership

Customer service focus

Education

Tertiary qualification in Sales or Marketing

Job description

We Go Places! How about you?

Immediate Superior: Neven Govender
Job Grade: 15
Location: Tzaneen
Function: Commerce
Sub Function: Commerce - Sales - On Trade
Type of Contract: Permanent
Reference Number: 149919
Closing Date: 15/01/2026

Purpose of the Role

Manage a team of Sales Consultants to ensure growth of the Brand portfolio across various identified Channels by creating/ driving brand awareness, consumer pull and building brands in line with strategic objectives.

Key Responsibilities

• Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
• Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
• Ensure products/ brands are available widely in assigned sales area.
• Optimize resources to achieve sales targets.
• Develop, monitor, and manage quarterly Sales Plan.
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
• Monitor Sales Consultant adherence to Call strike rate.
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
• Identify emerging markets to find new sales opportunities.
• Procure market intelligence and develop appropriate action plans when necessary.
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
• Coach the Sales Consultants on Sales best practice.
• Prepare sales budgets, projections and approve expenditure.
• Track, analyze and report on sales statistics based in key quantitative metrics.
• Conduct in-trade audits, measuring the team’s impact in the trade.
• Enable teams to gain market share growth.
• Conduct on the job training and Coaching.
• Plan and direct the hiring and training of new Sales Representatives.
• Institute discipline when required.

Job Requirements

Educational

A Tertiary qualification in Sales, Marketing, or a related field is preferred

Experience

• 3+ years sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets.
• Strong numerical and business acumen experience.
• The ability to work optimally in a high performance and competitive environment.
• Exceptional planning and execution skills/capabilities.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision.
• Ability to communicate effectively across all levels and manage customer relationships.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.