On Consumption Liquor Sales and Brand Representative – CLOCLSABR

Armstrong Appointments; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A liquor brand representation company is seeking a sales representative in Cape Town. You'll build relationships with bars and restaurants, drive sales through strategic activations, and educate staff on premium liquor products. Minimum 3 years of experience in liquor sales required and must be self-motivated and energetic. This role offers a monthly remuneration of R34,800.

Qualifications

• Minimum 3 years’ experience in liquor sales or brand representation.
• Strong network within the hospitality industry in Johannesburg.
• Proven ability to drive sales and execute successful activations.

Responsibilities

• Build and maintain relationships with key accounts.
• Drive sales through menu placements and staff engagement.
• Act as the face of the brand at trade shows and tastings.

Skills

Excellent communication

Presentation skills

Understanding of mixology

Self-motivated

Comfortable with CRM tools

Job description

Main job function

To represent premium liquor brands within the on-consumption channel (bars, restaurants, hotels, clubs), driving brand visibility, consumer engagement, and sales through strategic activations, relationship building, and education.

Key Responsibilities

Sales & Account Development

• Build and maintain strong relationships with key on-premise accounts.
• Drive sales through menu placements, staff engagement, and upselling strategies.
• Identify new business opportunities and expand brand presence in the hospitality sector.

Brand Representation & Education

• Act as the face of the brand at events, tastings, and trade shows.
• Educate bartenders, waitstaff, and venue managers on product features and brand stories.
• Conduct training sessions and product demonstrations to enhance brand knowledge.

Promotions & Activations

• Plan and execute in-venue activations, including themed nights, tastings, and cocktail showcases.
• Collaborate with marketing teams to roll out seasonal campaigns and promotions.
• Monitor and report on activation performance and consumer feedback.

Market Intelligence & Reporting

• Gather insights on competitor activity, market trends, and consumer preferences.
• Provide regular reports on sales performance, account activity, and brand visibility.
• Offer strategic input to improve brand positioning and campaign effectiveness.

Required Qualifications & Experience

• Minimum 3 years’ experience in liquor sales or brand representation, preferably in the on-consumption channel.
• Strong network within the hospitality industry in Johannesburg.
• Proven ability to drive sales and execute successful brand activations.
• Valid driver’s license and willingness to travel locally.

Skills & Competencies

• Excellent communication and presentation skills.
• Strong understanding of mixology, spirits, and beverage trends.
• Ability to work flexible hours, including evenings and weekends.
• Self-motivated, energetic, and passionate about premium liquor brands.
• Comfortable with CRM tools and basic reporting systems.

Preferred Attributes

• Creative thinker with a flair for event planning and brand storytelling.
• Professional appearance and confident public speaking ability.

Remuneration

• R34800.00

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.