Marketing Systems & AI Lead

Fiskal; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A dynamic technology firm in Cape Town seeks an ambitious marketing operations specialist to own daily marketing execution and build high-quality processes. This role is hands-on, focused on leveraging modern tools like AI to enhance productivity. The ideal candidate has 2-5 years of relevant experience, a strong creative foundation, and excels in technology-driven environments. Enjoy working closely with leadership to connect brand authority and marketing strategies while managing external partners effectively. Significant growth potential awaits the right person.

Qualifications

• 2-5 years of experience in marketing or related roles.
• Strong background in creative disciplines.
• Comfortable with technology and modern tools.

Responsibilities

• Own the execution of Fiskal’s marketing function.
• Maintain quality standards across all marketing assets.
• Manage external partners effectively.

Skills

Creative thinking

Process-driven

Attention to detail

Familiarity with AI tools

Execution focus

Education

Experience in marketing or related field

Tools

Design software

Website management tools

Job description

Role purpose

Fiskal is building category authority in the US Cin7 market. This role exists to operationalize that authority.

You will turn leadership thinking into high-quality, repeatable marketing assets, own the marketing operating system, and ensure everything that ships reflects Fiskal’s standard of clarity, judgment, and professionalism.

About Fiskal

Fiskal helps product-based businesses in the US fix finance and operations complexity. We specialize in Cin7 and work with ambitious businesses scaling from $5M to $50M+ in revenue.

Role overview

This role exists to operationalize the CGO’s thinking and turn strategy into execution. You will work directly with the CGO to run the marketing function end-to-end, ensuring everything that ships is clear, intentional, and reflects Fiskal’s standard.

This is not a conventional marketing role, and we are not looking for a conventional marketer. We are looking for an out-of-the-box thinker and builder — someone who is execution-heavy, creative, process-driven, and comfortable using modern tools (including AI) to work faster, smarter, and with higher leverage.

You are not a content scheduler or a social media manager. You are the execution engine, quality controller, and systems builder behind Fiskal’s marketing presence. Your job is to turn ideas into reality, structure into momentum, and strategy into consistent output.

This role comes with significant exposure and support. You will work closely with the CGO and collaborate with experienced specialists across SEO, YouTube as well as a fractional CMO. Part of your role is to act as the connective tissue between these experts — coordinating, synthesizing, and ensuring their work comes together into a cohesive, high-quality marketing system.

This is a hands-on, execution-heavy role with real responsibility, a steep learning curve, and strong growth potential for someone who wants to learn how category-leading brands are built in the US.

What you’ll own

Marketing operations & execution

• Own the day-to-day execution of Fiskal’s marketing function
• Translate strategic direction into plans, timelines, and deliverables
• Maintain momentum, cadence, and follow-through
• Ensure marketing runs without constant oversight

AI-first workflows & systems

• Use AI to accelerate drafting, repurposing, and production
• Build repeatable workflows that scale output without lowering quality
• Continuously improve how marketing is produced and managed

Website ownership

• Own and maintain the Fiskal website directly
• Implement positioning, messaging, and branding updates
• Ensure the site reflects Fiskal’s authority and current focus at all times
• Continuously improve structure, clarity, and presentation

Editorial & content execution

• Turn CGO and team input (notes, Looms, drafts, conversations) into polished assets
• Structure, edit, and elevate ideas rather than publishing raw output
• Maintain a high quality bar and reject anything mediocre
• Ensure clarity, judgment, and consistency across content

Design & asset creation

• Design key marketing assets yourself (one-pagers, decks, PDFs, landing pages)
• Brief external designers clearly when outsourcing is required
• Review, refine, and approve creative work
• Maintain strong visual hierarchy, consistency, and attention to detail

Coordination & enablement

• Manage external partners (design, SEO, video, PR)
• Own briefs, feedback loops, and quality control
• Support sales with strong pre-sales and enablement assets
• Ensure alignment between marketing narratives and how Fiskal sells

Quality, standards & governance

• Own marketing standards and consistency
• Protect the brand through disciplined execution
• Ensure everything that ships meets Fiskal’s bar

What success looks like

After 6–12 months:

• Marketing runs smoothly without constant CGO involvement
• The website consistently reflects Fiskal’s authority and positioning
• Content and assets feel intentional, sharp, and cohesive
• Clear marketing systems and workflows are in place
• External partners are well-managed and productive
• Fiskal’s authority compounds through durable assets

Ideal profile

• 2–5 years experience in marketing, content, brand, operations, or a similar hands-on, execution-focused role
• A strong creative foundation, ideally with exposure to art, design, visual communication, or a related creative discipline
• Very comfortable in computer-first environments, with a natural interest in technology, tools, and systems
• Strong with modern tools and AI, and excited about using them to work faster and with more leverage
• Design-capable with strong attention to detail, visual taste, and quality standards
• Process-minded and highly organized, with the ability to build and maintain workflows
• Comfortable owning execution end-to-end, from idea to finished output
• Curious, creative, slightly geeky, and ambitious; enjoys learning, experimenting, and improving systems
• Exposure to coding, automation, or technical problem-solving is a strong plus, but not a requirement

This role is not for you if

• You need constant direction
• You prefer ideation over execution
• You’re uncomfortable owning quality
• You want a narrow or purely creative role
• You’re looking for a traditional content or social media position

Why this role is different

You will work directly with the CGO and get a front-row seat to how brand, authority, and revenue connect in a competitive US market. This role is designed for someone who wants responsibility early, learns fast, and wants to grow into a senior role over time.