Marketing Manager - Specialised Small Volume Parenterals

Adcock Ingram; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading pharmaceutical company in Johannesburg is seeking an experienced marketing professional to develop and execute innovative strategies that enhance brand visibility and drive market share. This role involves analyzing market trends and customer insights, collaborating with cross-functional teams, managing resources and budgets, and ensuring the success of marketing campaigns. Ideal candidates will have a strong background in marketing within the pharmaceutical sector, demonstrating capabilities in strategic planning and execution.

Responsibilities

• Develop and execute innovative marketing strategies to drive top-line growth.
• Analyse market trends and customer insights for effective campaigns.
• Collaborate with teams to align marketing initiatives with business objectives.
• Manage marketing budgets and resources for maximum ROI.

Job description

Job Purpose

Responsible for the development and execution of innovative marketing strategies that drive top‑line growth, enhance brand visibility, and increase market share. Analysing market trends, customer insights, and competitive landscape to identify opportunities and develop effective marketing campaigns. Collaborate with cross‑functional teams to align marketing initiatives with overall business objectives, while managing budgets, resources, and performance metrics to achieve exceptional results and maintain the company's position as a market leader.

Key Job Outputs

• Drive top‑line growth of Pain and Anaesthesia and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
• Develop and manage effective execution of campaigns and projects, including the planning and execution of successful product launches and promotions.
• Analyse market trends and customer insights to identify new opportunities and target audiences.
• Collaborate with cross‑functional teams to align marketing efforts with overall business goals.
• Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
• Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
• Manage marketing budgets and resources efficiently to achieve maximum ROI.
• Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
• Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
• Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
• Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
• Foster good working relationships with suppliers to ensure smooth operations.
• Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.