Marketing Manager : Consumer & Sme

Rsaweb; Johannesburg; Hybrid; ZAR 550 000 - 750 000; Full time

Job summary

A leading internet service provider in Johannesburg is seeking a Marketing Manager for Consumer & SME. Responsibilities include managing marketing campaigns, overseeing product briefs, and leading a small team in a fast-paced environment. The ideal candidate will have 5-7 years of marketing experience, strong leadership skills, and proficiency in digital marketing platforms. This hybrid role offers opportunities to enhance the customer experience while collaborating with various teams.

Benefits

Medical Aid (Discovery)

Discounted Internet Connectivity

Free Employee Wellness Programme (LYRA)

Team Buildings

Exposure to latest industry technologies

Qualifications

• 5-7 years marketing experience in a consumer environment.
• Proven leadership and managerial experience.
• Experience in e-commerce and digital marketing.
• Familiarity with digital marketing platforms.
• Structured and organized approach to tasks.

Responsibilities

• Manage product briefs and marketing campaigns.
• Oversee activation calendar and CSR initiatives.
• Collaborate with departments to achieve goals.
• Monitor campaign performance and adjust strategies.
• Provide regular reports on marketing activities.

Skills

Digital marketing expertise

Leadership and management

E-commerce experience

Analytical thinking

Project management

Tools

WordPress

Zoho

Everlytic

GA4

WooCommerce

Job description

Established in , RSAWEB is South Africa's fastest growing internet service provider (ISP) with a focus on providing connectivity to home customers, and a wide array of technology solutions to businesses.

We are obsessed about ensuring all our customers receive the best possible digital experience and exceptional customer service.

Thousands of customers have given RSAWEB a 5-star rating, with an average rating of 4.7 out of 5 on Google – the best-rated ISP in South Africa.

We are extremely proud of winning KFM's Best of the Cape Awards : Best ISP in and and being one of the fastest streaming ISPs on Netflix and a consistently top-rated ISP on MyBroadband.

These accolades are not for nothing, as we constantly strive to improve our products, services, and solutions to enhance each customer's experience.

Having invested heavily in infrastructure, RSAWEB has built a strong presence in South Africa with Data Centres in Johannesburg and Cape Town.

Our Products and Services

• Fibre-to-the-Business (FTTB)


• Mobile connectivity and data management


• Cloud infrastructure and more!

Our Values

• We Build Trust and Ownership


• We Innovate Feverishly


• We Go the Extra Mile


• We Believe in Humility


• We Communicate Openly & Honestly


• We Make it Fun


• We Teach, Grow & Learn


• We Do More, With Less

Where will the successful candidate fit in?

The Role

As the Marketing Manager : Consumer & SME, you will be required to be both hands on and oversee a small team with big dreams in a fast-paced environment.

Your day-to-day responsibilities will include managing product briefs, creating and overseeing comprehensive marketing campaigns that include advertising, PR and activations and email marketing.

The successful candidate must have a strong understanding and working knowledge digital marketing, e-commerce and be able to adapt to fast changing digital environments.

Part of the role will also oversee a busy activations calendar and corporate social responsibility initiatives.

Purpose

This role is perfect for an organised and motivated self-starter who wants to drive creativity and own marketing and communications strategy for the Consumer & SME division.

With a focus on delivering a personalised and efficient customer experience, the role aims to position RSAWEB as the go-to Internet Service Provider (ISP) that values quality and connection.

Scope

This role is based in our Cape Town office- hybrid model (3 days per week in office) and will be responsible for developing and executing marketing strategies for a broad spectrum of services, including Fibre to the Home (FTTH), Pre-paid, Business Fibre, Fixed LTE, and value-add services.

Reporting to the Head of Marketing, this leadership role will require daily collaboration with different departments and partners.

Key Objectives & Strategy

• Working with the Consumer and SME team to designing and implement innovative marketing strategies for products and services


• Translating the business strategy into an integrated marketing strategy that encompasses digital and creative campaigns


• Stakeholder and Partner Relations


• Building strategic relationships across the business to ensure collaboration


• Building and maintaining relationships with key corporate / brand partners to boost brand awareness and sales.


• Managing and coordinating trade exchanges to ensure maximum value


• Website, Platform, Content Management & Customer Communication


• Work with software development team to ensure optimised user experience and consistent brand messaging


• Overseeing customer communication via Zoho and Everlytic platforms to create personalised user journeys


• Implementing omnichannel marketing campaigns, including digital and social media activations


• Experience on WordPress, Zoho, Everlytic or similar platforms is advantageous

Marketing & Communications Campaigns

• Designing, implementing, and overseeing comprehensive marketing and communication campaigns, including advertising, PR, and sales activations.


• Collaborating with internal and external partners to ensure brand consistency and impact.


• Monitoring campaign performance and adjusting strategies as needed to achieve targets.

Financial & Performance Oversight

• Managing the Consumer marketing budget with traffic coordinator, maintaining diligent tracking at weekly, monthly, and annual intervals.


• Evaluating marketing strategies and activities for effectiveness and ROI.


• Ensuring sign off of all creative / admin / finance done via company procedure.

Reporting

• Provide key weekly and monthly reports to Head of Marketing and Consumer – ROI, campaign performance, Activations, CSR


• Able to distill complex information into simple reporting

Requirements

• 5-7 years marketing experience in a consumer environment


• Strong leadership and managerial experience


• Experience in e-commerce, and digital marketing (previous experience with ISP or similar consumer retail experience will be advantageous)


• Familiarity with WordPress, WooCommerce, Zoho, and Everlytic platforms


• Strategic thinking with an eye for measurable results


• Cross-departmental alignment


• Project management


• Alignment with RSAWEB's vision, values, and focus


• Previous experience in fast-paced, agile work environments.


• Analytical thinker but willing to roll up sleeves to do hands-on work.


• Structured and organise

Preferred tech

• Zoho, Everlytic, GA4, WooCommerce, WordPress, Asana

Benefits

• Medical Aid (Discovery)


• Reduced Gap Cover Rates (Turnberry Premier)


• Retirement Annuity Contribution (Allan Gray)


• Medical Insurance (Momentum - Health4Me)


• Discounted Internet Connectivity


• Free Employee Wellness Programme (LYRA)


• Team Buildings


• Exposure to latest industry technologies and standards

Lastly, a work environment that rivals the very best!

If you have not heard from us within 2 weeks of submitting your application, please consider your application as unsuccessful.