Marketing Manager

Sentinel Staffing Services; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading wholesale firm is seeking a hands-on Marketing Manager to oversee the marketing for a flagship brand in South Africa. This role involves adapting global strategies to local needs, managing campaigns, and enhancing brand engagement. Applicants should have over 5 years of experience in the fashion industry and possess a relevant marketing degree. Strong strategic, operational, and communication skills are essential. The position offers an exciting opportunity to drive brand growth in a dynamic industry.

Qualifications

• 5+ years of experience in marketing management within fashion or consumer goods.
• Ability to localize global marketing strategies effectively.
• Strong understanding of seasonal buying and promotional cycles.

Responsibilities

• Develop and implement marketing strategies aligned to global direction.
• Manage full campaign execution across digital and traditional channels.
• Conduct market and competitor analysis.

Skills

Strategic marketing expertise

Digital marketing

Market research

Project management

Communication skills

Education

Relevant marketing degree

Tools

Analytics tools

Email marketing platforms

Social media tools

Job description

Job description

A leading wholesale in the fashion industry is seeking a hands‑on Marketing Manager to manage the full AZ of marketing for a flagship brand. This role operates at a Marketing Manager level and includes overseeing a senior graphic designer and 2 other marketing specilaists. You will adapt global marketing strategies to the South African market, manage seasonal marketing cycles, and deliver campaigns that drive brand growth and consumer engagement. 35 years experience in marketing management within, fashion, or related consumer goods. Strong strategic and operational marketing expertise, including campaigns, digital marketing, and market research. Ability to localize global marketing strategies effectively. Understanding of seasonal buying and promotional cycles. Creative, energetic, enthusiastic, and solution‑driven. Excellent communication and collaboration skills. Strong project management and organisational abilities. Proficient in social media, email marketing, and analytics tools. Relevant marketing degree plus working knowledge of design processes.

KEY RESPONSIBILITIES

• Develop and implement marketing strategies aligned to global direction and local market needs.


• Manage full end‑to‑end campaign execution across digital and traditional channels.


• Conduct market and competitor analysis to inform strategy.


• Work closely with the senior graphic designer to create engaging, brand‑aligned content.


• Manage digital marketing activities including social media, emailers, and website updates.


• Support brand activations, pop‑up stores, and marketing events.


• Maintain consistent brand messaging across all platforms.


• Report on campaign results and optimise future activity.


• Meet performance standards and KPIs within required timeframes.