Marketing Manager

Predator Offroad; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading outdoor accessories company in Somerset West (Cape Town) seeks an experienced Marketing Manager to take charge of their marketing strategy, build a strong team, and drive growth through innovative campaigns. Candidates should have at least 10 years of marketing experience, especially in digital platforms, and a passion for adventure. The position offers a competitive salary and performance bonuses, fostering a hands-on and creative work environment.

Benefits

Competitive salary

Performance bonus

Clear growth path

Qualifications

• At least 10 years' experience in marketing with demonstrated results.
• Strong understanding of digital marketing spaces including SEO and user experience optimization.
• Highly skilled in Meta (Facebook & Instagram) and Google Ads platforms.

Responsibilities

• Build a small but mighty marketing team.
• Craft bold marketing campaigns to engage customers.
• Conduct thorough market research and competitor analysis.
• Manage ad campaigns including targeting and budget allocation.
• Continuously monitor campaign performance.

Skills

Digital marketing strategy

SEO optimization

Campaign management

Creativity and innovation

Tools

Meta Ads

Google Ads

Job description

Overview

Marketing Manager - Predator OffroadLocation : Somerset West (Cape Town's better-looking cousin)Industry : Roof Racks, Accessories and 4x4 LifestyleTeam : Build and lead your own crew of 2–3 marketing legends

About UsWe build roof racks that make weekend warriors look like overland kings.

From Somerset West to Sossusvlei, our racks carry the gear that carries the stories.

We're growing fast - and we need a marketing mastermind to take our brand from 'solid local name' to global adventure icon.The Mission (should you choose to accept it)You'll take full control of our marketing universe - from brand strategy to content to digital, events, and dealer love.

Responsibilities

• Build a small but mighty team and turn our marketing department into a mean, adventure-fueled growth machine.
• Craft bold campaigns that make people want to pack their bakkie and hit the dunes.
• Understand our objectives while also thinking like the consumer to implement a successful campaign.
• Launch new products that make roof racks sexy (yes, it's possible).
• Conduct thorough market research and competitor analysis, identifying opportunities and optimizing media buying strategies.
• Manage ad campaigns, including ad set-up, targeting parameters, bid management, and budget allocation.
• Continuously monitor campaign performance, optimizing in real-time based on data insights to achieve KPIs and enhance ROI.
• Work with sales, production, and fitment teams to keep the adventure rolling.
• Own the digital marketing space including SEO and UX/UXS (as applicable) with a focus on Meta and Google Advertising.

Qualifications

• At least 10 years' experience in marketing with demonstrated results.
• Strong understanding of digital marketing spaces including SEO and user experience optimization.
• Highly skilled in Meta (Facebook & Instagram) and Google Ads platforms with proven campaign strategy, optimization, audience targeting, creative testing, and performance analytics.

What we're looking for

• Proven results in growing brands that people actually care about.
• Love for strategy.
• Ideally from the 4x4, automotive, outdoor, or lifestyle industry.
• A mix of creativity, analytics, and a healthy sense of humour.

Benefits

• Competitive salary
• Performance bonus (depending on performance)
• Clear growth path, e.g., Marketing Manager to Head of Marketing as revenue/reseller network expands, with next-tier compensation increase.

Why you'll love it here

You'll join a team that's hands-on, straight-talking, and absolutely obsessed with great gear. No corporate nonsense - just passionate people building products that belong on real adventures.

If you want to work where coffee, creativity, and the occasional power tool meet, this is your gig.

How to apply

Send your CV and a short note (or a smoke signal) telling us about your biggest marketing win - bonus points if it involved dirt roads or duct tape.

Email: Subject line : Marketing Maverick – Predator Offroad