Marketing Lead

Soviet Denim; City of Johannesburg Metropolitan Municipality; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A well-established South African fashion brand is seeking a Marketing Lead to drive its marketing strategy across retail, digital, and social platforms. The ideal candidate has proven experience in retail or fashion marketing, strong project management skills, and a dynamic, energetic approach. Responsibilities include leading brand campaigns, managing budgets, and coordinating a marketing team to ensure consistent brand messaging. This position offers creative ownership and the opportunity to make a significant impact in the fashion industry.

Benefits

Creative and strategic ownership

Exposure across various marketing channels

Opportunity to make a real impact

Qualifications

• Proven experience in retail or fashion marketing.
• Strong campaign and project management skills.
• Solid understanding of social media and digital marketing.
• Experience managing creative production and budgets.
• Strong organisational and communication skills.
• Ability to work in a hands-on, high-energy environment.

Responsibilities

• Lead and execute seasonal brand campaigns and photo shoots.
• Drive consistent brand messaging across retail, digital, and social channels.
• Execute retail and mall marketing initiatives.
• Lead social media strategy, content, and engagement.
• Manage influencer relationships and brand talent.
• Track campaign performance and manage the marketing budget.
• Lead and coordinate a small marketing team.

Skills

Retail or fashion marketing experience

Campaign management

Project management

Social media and digital marketing

Organisational skills

Communication skills

Job description

Overview

WE’RE HIRING | MARKETING LEAD 🔷

📍 South Africa

Soviet Denim is looking for a Marketing Lead to take ownership of the brand’s marketing strategy across retail, digital, wholesale, and social platforms. This role suits a hands-on marketer who thrives in a fast-paced fashion retail environment and enjoys both strategic planning and execution.

Key Responsibilities

• Lead and execute seasonal brand campaigns and photo shoots
• Drive consistent brand messaging across retail, digital, and social channels
• Execute retail and mall marketing initiatives
• Lead social media strategy, content, and engagement
• Manage influencer relationships and brand talent
• Track campaign performance and manage the marketing budget
• Lead and coordinate a small marketing team

Key Requirements

• Proven experience in retail or fashion marketing
• Strong campaign and project management skills
• Solid understanding of social media and digital marketing
• Experience managing creative production and budgets
• Strong organisational and communication skills
• Ability to work in a hands-on, high-energy environment

Why Join Soviet Denim

• Well-established South African fashion brand
• Creative and strategic ownership
• Exposure across retail, digital, and wholesale marketing
• Opportunity to make a real impact

How to Apply

Send your CV to [e-mail] or apply via [insert link].

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