Marketing Co-ordinator

Cape Projects Construction; Bellville; On-site; ZAR 250 000 - 300 000; Full time

Job summary

A property and investment firm in Bellville seeks a Marketing Co‑ordinator to manage marketing strategies, social media, and performance reporting to drive brand growth and lead generation. The ideal candidate will have 2–4 years of marketing experience, strong digital marketing knowledge, and proficiency in tools like Zoho and WordPress. This office-based role requires a self-starter who thrives in a fast-paced environment while focusing on measurable business outcomes.

Benefits

High level of autonomy

Direct exposure to investment decisions

Opportunity for brand growth

Qualifications

• 2–4 years of proven marketing experience.
• Strong working knowledge of digital marketing.
• Familiarity with CRM systems and email campaigns.

Responsibilities

• Develop and implement marketing plans aligned to business targets.
• Manage social media strategy across platforms.
• Update and maintain the WordPress website.

Skills

Digital marketing knowledge

Content writing

Project coordination

Social media management

Basic design skills

Tools

Zoho

WordPress

Canva

Property24

Job description

Company: Opportunity Property (Property & Investment)

Location: Office-based, Bellville

Start Date: 1 February 2026 | As soon as possible

Reporting to: Sales & Marketing Director

Employment Type: Full-time

Role Summary

Opportunity Property is a growing, forward-thinking property and investment business looking for a hands‑on Marketing Co‑ordinator to take ownership of our marketing function end to end.

This is a strategic and execution‑driven role suited to someone who enjoys building structure, managing multiple channels, and delivering measurable results in a commercially focused environment. You will be responsible for planning, executing, and reporting on marketing activity that supports lead generation, brand growth, listing performance, and investor communications.

Key Outcomes (What Success Looks Like)

• Consistent, professional brand presence across all channels
• Strong, structured social and content output aligned to business goals
• Accurate, on‑time campaign and performance reporting
• Well‑managed marketing spend, suppliers, and deliverables
• Clean, up‑to‑date digital assets (Property24, website, CRM database)

Key Responsibilities

1) Marketing Strategy & Planning

• Develop and implement monthly and quarterly marketing plans aligned to sales and business targets
• Build and manage campaign calendars, content plans, and channel schedules
• Identify opportunities to improve lead generation, conversion, and brand awareness across platforms
• Coordinate marketing activity across property listings, developments, investment offerings and corporate brand

2) Social Media & Content Management (Organic + Paid Support)

• Develop and execute a social media strategy across relevant platforms (Meta, Instagram, LinkedIn, TikTok/YouTube Shorts if applicable)
• Create and manage content plans, including written copy, visual briefs, and publishing schedules
• Maintain consistent, professional communication in line with brand tone and reputation standards
• Engage with audiences appropriately (comments, DMs, queries) and manage escalation to internal teams where needed
• Support paid media execution by briefing creatives, audiences, and objectives (or liaising with a digital partner)

3) Listings & Property Portals (Property24)

• Upload, manage, optimise, and promote listings and campaigns on Property24
• Maintain listing accuracy, pricing consistency, image quality, and supporting documentation
• Track listing performance and implement improvements (titles, descriptions, imagery, featured upgrades where relevant)

4) Website Management (WordPress)

• Update and maintain the WordPress website (pages, listings, blogs, forms, basic SEO hygiene)
• Ensure content is current, accurate, and aligned to brand and lead‑gen objectives
• Coordinate basic troubleshooting and improvements with web support providers when needed

5) CRM & Email Marketing (Zoho)

• Manage CRM database hygiene (tags, segmentation, lead sources, basic data quality)
• Build and deploy email campaigns/newsletters (investor updates, listings, launches, promotions)
• Track campaign performance and iterate for improved open/click/response rates
• Support sales process effectiveness through structured lead routing and follow‑ups (in collaboration with sales/admin)

6) Creative Support (Design + Collateral)

• Produce basic graphic design work for print and digital (social posts, ads, brochures, flyers, signage, presentations) using Canva
• Maintain templated brand assets (social templates, listing templates, investment pack layouts)
• Coordinate content creation such as photography, video, walkthroughs, drone footage, and editing where required (internal or supplier)

7) Supplier & Stakeholder Management

• Liaise with external suppliers (designers, printers, photographers/videographers, media partners, digital agencies)
• Brief, manage timelines, ensure quality control, and maintain cost discipline
• Coordinate internal stakeholders to gather inputs and approve materials efficiently

8) Reporting & Analytics

• Produce weekly and monthly marketing performance reports across channels (social, email, website, portals, campaigns)
• Provide insights and recommendations: what worked, what didn’t, what to improve next
• Track lead volumes and sources where possible, connecting marketing output to commercial outcomes

9) Budget & Admin

• Assist with annual budget setup and ongoing budget tracking
• Maintain an organised marketing asset library, supplier records, invoices, and campaign documentation

10) Investor & Business Communication Support

• Create clear, professional investment documents and presentations for potential investors
• Support the business with investor communication packs, updates, and pitch materials in line with brand standards

Required Skills & Experience

• 2–4 years’ proven marketing experience (ATL & BTL exposure advantageous)
• Strong understanding and working knowledge & experience with digital marketing (GA4)
• Excellent content writing and proofreading skills (attention to detail is critical)
• Hands‑on experience managing social media platforms and content schedules
• Comfortable working with CRM systems and email campaigns (Zoho experience beneficial)
• Familiarity with WordPress content management
• Working knowledge & experience with Mailchimp or similar
• Experience managing property portals (Property24) or similar listing platforms advantageous
• Basic design capability (Canva essential; Adobe Suite a plus)
• Extremely comfortable using AI tools such as ChatGPT
• Financial awareness: ability to track budgets, supplier costs, and marketing spend
• Strong project coordination skills with the ability to manage multiple deliverables and deadlines

Behavioural Competencies

• Self‑starter who takes ownership and works independently
• Commercially minded: understands that marketing must drive leads and growth
• Organised, structured, and process-driven
• Collaborative communicator with strong follow‑through
• High personal accountability and pride in output quality
• Comfortable in a fast‑paced environment with varied priorities

Nice to Have

• Property marketing experience and or Hospitality marketing experience
• Basic paid media exposure (Meta Ads/Google) — even if execution is via agency
• Basic SEO understanding and reporting familiarity (GA4, Search Console, Meta insights)
• Familiar with design AI tools such as Nanno Banana and or Midjourney

Working Hours & Environment

• Office-based role located in Belville
• Standard business hours: 8:00am to 5:00pm (Monday to Friday)
• Occasional after‑hours support may be required for launches, events, or urgent campaigns

Why Join Opportunity Property

• High level of autonomy and influence
• Direct exposure to property and investment decision‑making
• Opportunity to shape and grow a brand in a competitive market
• A role where marketing output is closely tied to measurable business growth
• Ideal for someone who enjoys both strategy and hands‑on execution

How to Apply

• Interested candidates can apply by sending their CV to [e-mail]