Manager, ABM Programs, Europe & LATAM

HelloKindred; Johannesburg; Hybrid; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading staffing agency in Johannesburg seeks a Manager, ABM Programs for Europe & LATAM. The role involves executing account-based marketing strategies to enhance client relationships and drive revenue growth. Candidates should have at least 5 years in technology or marketing, possess strong analytical and communication skills, and be able to manage multiple initiatives in a hybrid work environment. This position is key in collaborating with local marketing teams to deliver high-impact ABM programs.

Qualifications

• Minimum 5 years of experience in technology, business, marketing, or digital agency environments.
• Strong knowledge of multi-channel engagement data and predictive analytics.
• Skilled in facilitating meetings and workshops.

Responsibilities

• Plan and implement ABM programs aligned to business priorities.
• Identify and develop ABM programs for key accounts.
• Collaborate with account teams to develop tailored messaging.

Skills

Client-centric mindset

Strong written and verbal communication skills

Program management skills

Ability to influence stakeholders

Analytical skills

Collaborative skills

Tools

Digital engagement tools

Marketing platforms

Job description

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: Permanent
Work Setup:Hybrid work model, in line with regional team expectations

Our client in the Information Technology and Services industry is looking for a Manager, ABM Programs for Europe & LATAM to support the execution of account-based marketing strategies that deepen client relationships, enhance reputation, and drive revenue growth across key accounts. This role is part of the regional ABM Centre of Excellence and plays a vital role in delivering 1:1 and 1:few ABM programs in collaboration with regional marketing teams, campaigns and content teams, the digital hub, and external agencies. The position ensures consistent and high-impact program execution at country, regional, and global levels.

What you will do:

• Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and client needs, working closely with local marketing teams and partnering with campaign and divisional teams.
• Collaborate with business leadership and the ABM Director for Europe & LATAM to identify, prioritize, and develop ABM programs for key accounts and cluster campaigns based on client insights.
• Work with account teams, subject matter experts, and centers of excellence or agency partners to develop tailored messaging that positions the organization effectively with target stakeholders.
• Support the delivery of appropriate ABM tactics for global campaigns and brand initiatives, leveraging existing assets creatively while developing customized content and campaigns when needed.
• Establish measurable objectives for ABM programs aligned with global marketing KPIs, ensuring clear tracking to demonstrate ABM adoption, performance, and contribution to business goals.
• Manage marketing budgets effectively to execute ABM activities with a positive return on investment.
• Use insights and analytics to evolve ABM initiatives and focus on building marketing-impacted pipeline.

Qualifications

• Minimum 5 years of experience in technology, business, marketing, communications, or digital agency environments.
• Understanding of multi-channel engagement data, behavioral insights, and predictive analytics to optimize client engagement.
• Strong client-centric mindset with the ability to translate client needs into targeted ABM programs aligned to business objectives.
• ABM industry training or accreditations beneficial but not required.
• Strong knowledge of digital engagement tools, search, interactive content, and modern marketing platforms.
• Strong commercial acumen with the ability to understand business models, value drivers, and account dynamics.
• Highly collaborative, with the ability to build strong relationships across teams and contribute to a customer‑centric culture.
• Strong written and verbal communication skills.
• Skilled in facilitating meetings and workshops, using open conversation to uncover insights and align teams.
• Ability to influence stakeholders at all organizational levels through clear communication and active listening.
• Strong program management skills with the ability to manage multiple initiatives and consistently deliver results.
• Flexible, disciplined, and able to meet deadlines independently.
• Results‑oriented, with a proactive, action‑driven approach.
• Comfortable working within a matrixed environment and collaborating across cultures.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.