Lead Generator

Red Ember Recruitment (PTY) Ltd; Boksburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency in Gauteng is seeking a highly motivated Lead Generator to support business development and client acquisition. The role involves making cold calls, scheduling sales meetings, and maintaining strong client relationships. Ideal candidates should have proven sales experience, strong communication skills, and an ability to work under pressure. This position requires a Grade 12 education and the ability to travel across Gauteng. A professional manner and a positive attitude towards clients are essential.

Qualifications

• Proven experience in sales or lead generation.
• Strong communication and interpersonal skills.
• Self-motivated, energetic, and target-driven.
• Understanding of statutory compliance and labour legislation.

Responsibilities

• Pursue new business opportunities aggressively.
• Manage client interactions professionally and empathetically.
• Track trends and sales activity for accurate reporting.
• Meet KPIs related to lead generation and proposals.

Skills

Sales

Client relationship management

Communication

Lead generation

Self-motivation

Education

Grade 12

Job description

Job Description

Red Ember Recruitment is seeking a highly motivated Lead Generator to support business development and client acquisition initiatives for our client based in Gauteng.

Business Development and Client Acquisition

• Aggressively pursue new business opportunities in line with organizational goals and targets.
• Conduct a minimum of 25 cold calls per week, including physical knock-and-drop visits, generating at least 10 qualified leads.
• Schedule a minimum of 5 sales meetings weekly, resulting in at least 2 pricing proposals or quotations.
• Build and maintain strong relationships with prospective clients and ensure follow‑up on all leads.
• Identify and prioritize high‑quality leads to maximize conversion potential.
• Support the Area Manager with research and preparation for sales meetings to facilitate deal closure.
• Contribute to the growth of client base, associate headcount, and permanent conversions.

Client Relationship Management

• Professionally manage client interactions and respond to queries with empathy and clarity.
• Develop and maintain lasting client relationships, ensuring a positive perception of the company.
• Handle escalations and complaints professionally, escalating to management when necessary.
• Collaborate with internal departments to ensure seamless service delivery and operational workflow.
• Maintain accurate records of client interactions, follow‑ups, and outcomes.

Operational Support and Reporting

• Track trends, market intelligence, and sales activity to provide accurate reporting to management.
• Ensure timely and effective reporting of leads, follow‑ups, and potential opportunities.
• Contribute to continuous improvement by identifying inefficiencies and recommending solutions.
• Participate in team strategy sessions to optimise lead generation and client acquisition processes.

Performance and Targets

• Meet weekly, monthly, and quarterly KPIs related to cold calls, lead generation, meetings, and proposals.
• Monitor personal performance and maintain high levels of productivity, motivation, and professionalism.
• Actively support the Area Manager in achieving overall divisional targets.
• Demonstrate resilience and the ability to work under pressure in a deadline‑driven environment.

Requirements

• Grade 12
• Valid South African ID and reliable transport for travel across Gauteng.
• Proven experience in sales, business development, or lead generation.
• Strong communication and interpersonal skills.
• Self‑motivated, energetic, and target‑driven.
• Professional manner, positive attitude, and empathetic approach to clients.
• Attention to detail and accuracy in reporting and data management.
• Knowledge of company operations, recruitment, and internal administrative processes is advantageous.
• Ability to work under pressure and meet strict deadlines.
• Understanding of statutory compliance, Health & Safety, benefits, and relevant labour legislation (BCOE, WCA / IOD, Bargaining Councils / LRA).