ICT Digital Engagement Specialist

Tower Group South Africa (PTY) Ltd; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic marketing firm in Durban is looking for a Web and Social Media Specialist to oversee the creation and management of digital content across multiple platforms. The ideal candidate will have a qualification in Marketing or ICT and a minimum of 3 years in marketing. Responsibilities include managing social media channels, executing SEO strategies, and developing multimedia content to enhance audience engagement. Join us in crafting compelling online experiences and driving digital marketing success.

Qualifications

• Proven experience in creating and managing content for social media.
• Minimum 3 years of marketing experience.
• Ability to interpret web analytics and metrics.

Responsibilities

• Create and implement high-quality content for digital platforms.
• Manage all social media channels to increase audience engagement.
• Develop digital marketing strategy aligned with organizational objectives.

Skills

Website updates using WordPress

Social Media strategy development

Search Engine Optimisation (SEO)

Web-based programming languages

Graphic design skills

Education

Qualification in Marketing or ICT at NQF level 6

Matric

Tools

WordPress CMS

SQL

Divi Builder

Job description

PURPOSE OF THE JOB

The Web and Social Media Specialist is responsible for creating content and coding the design in collaboration with Public Relations department through a process that delivers up to date high-quality creative content timeously. In addition to this, they will be responsible for the design of prototype applications, providing structure and application development to meeting the social media needs of the Fund and its stakeholders through collaboration with the public relations department.

MINIMUM REQUIREMENTS

• Matric
• Qualification in either Marking or ICT at NQF level 6 or equivalent
• Certifications such as HTTP/HTTPS, International Software Testing Qualifications Board (ISTQB) TLS, SSL, ASM
• 3 years’ experience in marketing.
• 3 to 5 years in web/applications environment

MAIN JOB FUNCTIONS

• INTERNAL (TEAM) INTERACTION (information, support, advice): Organisation wide exchange of information, technical support, advice, persuasion and education in particular Public Relations.
• EXTERNAL INTERACTION (information, support, advice, persuasion/ negotiation): Service providers: Management of exchange of information
• Manage all search engine optimisation, indent frequent search queries and developing FAQ
• Assist with keyword research
• Apply best practice to design of product content
• Manage partnership with any external agencies and lead the implementation of agency deliverables
• Ensure electronic document quality and standardisation
• Website updates through WordPress, Divi builder, etc
• Appreciation of graphic design and designing templates
• Monitor foot traffic on all digital platforms
• Own and maintain website analytics, metrics, and campaign reporting
• Develop and lead social media strategy and oversee all brand social media channels to increase website audience
• Research, design, execute, analyse and report back on all overall digital marketing strategy in line with the organisational objectives
• Develop and coordinate multimedia content, packages and release
• Manage the day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etc
• Create, maintain and implement the source code to develop mobile applications
• Design prototype applications for testing
• Provide the unit structure for the application
• Assist the public relations development team in the development of project plan
• Web- based programming languages abilities
• Browser testing using built in developer tools
• Sound experience with WordPress CMS using Advanced Custom Fields
• Track, analyse and report success of web and application based public relations initiatives based on data received from various sources
• Assess tools to expand search engine optimisation (SEO) capabilities, research and tracking
• Assist digital marketing team to understand effectiveness of web and application based marketing campaigns and advise on best methodologies
• Manage local internet file server
• Manage SQL security roles and permissions as required
• Create and maintain website including managing DNS settings, FTP accounts, as well as RSS and iTunes feeds.
• Maintain and update both the internet (.NET) and intranet web presence
• Targeted marketing campaigns
• Assist with frequently asked questions (FAQ)
• Assist members with access problems
• Set technical direction for all development, maintenance and architecture initiatives ensuring adherence to overall ICT architectural and solution requirements
• Ensure compliance with all Fund policies and procedures