Head Of Marketing

Intercare Group; Pretoria; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading healthcare organization in Pretoria seeks a strategic marketing leader to drive patient acquisition and enhance brand strength through data-led insights and integrated strategies. The role demands experience in marketing leadership, particularly within multi-site healthcare settings. Key responsibilities include crafting marketing strategies, enhancing patient experience, and managing teams across digital and physical channels. The ideal candidate will possess strong analytical skills and a proven track record in customer experience design and digital transformation.

Qualifications

• Minimum 5 years proven marketing leadership experience in a multi-site or service-based organisation (healthcare advantage).
• Demonstrated success in patient/customer experience design, digital transformation, and data-driven marketing.
• Ability to work in a fast-paced, timeline-driven environment.

Responsibilities

• Create and lead the group marketing and patient experience strategy.
• Lead patient journey design across digital and physical touchpoints.
• Drive omnichannel digital marketing and performance marketing.

Skills

Strategic leadership

Analytical thinking

Stakeholder management

Communication

Financial / budget management

Team leadership

Adaptability

Education

Bachelor's Degree in Marketing, Business, Communications or related field

NQF 7 / Honours preferred

Tools

Analytics tools

Reporting tools

Performance dashboards

Job description

The purpose of the position is to lead the strategic direction, performance reporting and experience design of Intercare's marketing function across all healthcare facilities; driving patient acquisition, loyalty and brand strength through data‑led insights, design thinking and integrated omnichannel strategies.

Key Responsibilities

• Create and lead the group marketing & patient experience strategy aligned to business growth and clinical excellence.
• Lead patient journey design and continuous improvement across digital and physical touchpoints using design‑thinking principles.
• Strengthen brand governance, reputation management, PR and crisis communication.
• Drive omnichannel digital marketing, performance marketing, CVM and marketing automation for key service lines (Primary Care, Dentistry, Sub‑Acute, Day Hospitals).
• Build and deliver executive marketing dashboards linking activity to revenue, occupancy and patient growth.
• Lead market research, competitor analysis and patient insights to inform positioning and product‑market fit.
• Manage and mentor a multidisciplinary marketing, digital and experience design team plus external agencies.

Role Requirements

• Bachelor's Degree in Marketing, Business, Communications or related field, NQF 7 / Honours preferred.
• Minimum 5 years proven marketing leadership experience in a multi‑site or service‑based organisation (healthcare advantage).
• Demonstrated success in patient / customer experience design, digital transformation and data‑driven marketing.
• Expert in analytics, reporting tools and performance dashboards.
• High‑level competencies: Strategic leadership, analytical thinking, stakeholder management, communication, financial / budget management, team leadership and adaptability.
• Ability to work in a fast‑paced, timeline‑driven environment with infrequent travel and occasional overtime.

If your personal purpose aligns with our mission and your values fit our value system, please apply.

We encourage Diversity of Thought and welcome individuals who can contribute to and enrich our culture.