External Sales Consultant Digital Marketing Solutions

The Legends Agency; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A leading digital marketing agency in Cape Town seeks an External Sales Consultant to sell innovative digital marketing solutions. The ideal candidate will have at least 3 years of experience in consultative B2B sales, with strong skills in managing sales pipelines and developing client relationships. This field-based role requires a passionate individual excited about helping South African SMEs grow through digital strategies. Salary ranges from R35,000 to R53,800 plus commission, with flexibility in working hours.

Benefits

Commission structure

Flexibility in working hours

Development opportunities

Qualifications

• Minimum 3 years experience in external sales or business development.
• Strong presentation skills and ability to engage decision-makers.
• Experience with digital marketing services such as SEO and PPC preferred.

Responsibilities

• Sell digital marketing solutions to clients.
• Build relationships through consultative selling.
• Manage all leads and opportunities in Pipedrive.

Skills

Consultative selling

Digital marketing

Sales pipeline management

Negotiation

Communication

Education

Completed tertiary qualification

Tools

Pipedrive

Job description

External Sales Consultant – Digital Marketing Solutions

Location: Blaauwberg / Bloubergstrand, Cape Town
Salary: R35,000 – R53,800 basic + commission

Role Summary

• Join a fast-paced digital agency focused on growing revenue in the local market

• Sell digital marketing solutions to new and existing clients

• Build strong relationships with decision-makers through consultative selling

• Present tailored digital solutions and close new business

• Services include SEO, Google Ads & PPC, websites, social media (organic & paid), content, hosting and conversion optimisation

• Field-based role with regular face‑to‑face client meetings

• Focused on South African SMEs and mid‑market businesses

• Occasional travel outside the immediate area may be required

Key Responsibilities

Business Development & New Client Acquisition

• Identify and pursue new business opportunities through outbound prospecting, referrals, networking and targeted lead generation

• Build and manage a strong sales pipeline across relevant industries

• Set up and attend client meetings, including on‑site visits

• Conduct needs analysis and present appropriate solutions

• Convert qualified opportunities into signed agreements

Consultative Selling & Solution Design

• Conduct detailed discovery sessions to understand client business models, growth objectives, current marketing performance and budget parameters

• Recommend tailored packages across SEO, paid search, websites, social media marketing, content, hosting and conversion optimisation

• Explain digital strategies and outcomes in clear commercial terms, including lead generation, conversion improvement, visibility and ROI

• Prepare proposals and quotations aligned to client goals, scope and timelines

Account Management & Relationship Building

• Build long‑term client relationships

• Retain and grow accounts through upselling and cross‑selling

• Ensure smooth handover to delivery teams

• Identify expansion opportunities within existing clients

Pipeline & CRM Management

• Manage all leads, opportunities and activities in Pipedrive

• Maintain accurate pipeline stages and forecasting

• Track activities and follow دهد consistently

• Ensure deals progress efficiently toward close

Market Feedback & Collaboration

• Collaborate with internal sales, marketing and delivery teams

• Provide insights on competitor activity, pricing expectations, service demand and common objections

• Support occasional marketing initiatives such as events and partnerships

Minimum Requirements

• Completed tertiary qualification

• Minimum 3 years experience in external sales, consultative B2B sales or business development

• Experience within services, media, marketing or technology preferred

• Excellent written and spoken English

• Strong presentation and negotiation skills

• Passion for digital marketing and solutions‑based selling

• Proven ability to build pipeline, manage a full sales cycle and close deals

• Valid drivers licence and reliable vehicle

• Willingness to travel locally and occasionally further afield

• Strong computer literacy including email, spreadsheets, proposal writing and CRM usage

• Experience with Pipedrive advantageous

Advantageous Experience

• Selling digital services such as SEO, Google Ads, PPC, websites or social media marketing

• Existing local business network

• Experience selling to SME and mid‑market clients

• Comfortable discussing performance metrics such as leads, conversion rates, cost per lead and ROAS

• Experience using structured sales methodologies

Working Hours

• Standard weekday business hours

• Flexibility required for client meetings and travel

• Final hours confirmed during the interview process

Performance Indicators

• Consistent achievement of monthly sales targets

• Revenue growth

• Healthy and accurate pipeline in Pipedrive

• Strong conversion rates from meeting to proposal and proposal to close

• Client retention and account growth through renewals, upsells and cross‑sells

• High client satisfaction and smooth handover to internal teams

Ideal Candidate Profile

• Driven, professional and commercially astute

• Confident engaging decision‑makers

• Comfortable with face‑to‑face selling and travel

• Skilled at uncovering needs and presenting solutions

• Motiv搭 by targets and commission

• Disciplined with follow‑up and CRM usage

• Genuinely excited about how digital marketing helps businesses grow