Digital Marketing Lead: Growth, ABM and Personal Brand

Green Recruitment Company; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading recruitment and digital marketing firm in Cape Town seeks a Digital Marketing Lead. This role focuses on enhancing the client experience via paid channels and managing social media platforms. The ideal candidate is an established digital marketer with a strong background in PPC/SEO and social media management. The position offers competitive salary and benefits, including performance bonuses and professional development opportunities.

Benefits

Competitive salary

Performance bonuses

Professional development support

Comprehensive benefits

Qualifications

• Established digital marketer with proven experience in PPC/SEO marketing.
• Experience in social media management and sales funnel conversion is highly desirable.
• Knowledge of recruitment or B2B services sector preferred.

Responsibilities

• Manage all inbound digital enquiries to convert enquiries into leads.
• Lead on social media strategy across LinkedIn and other platforms.
• Oversee creation and optimisation of digital content including blogs and landing pages.
• Manage and rollout personal brand development programme for consultants.
• Support development and execution of account-based marketing campaigns.
• Maintain dashboards tracking digital performance across various channels.
• Provide support for other marketing activities during high demand.

Skills

PPC/SEO marketing

social media management

sales funnel conversion strategies

Education

Degree in digital marketing or technology

Tools

Hootsuite

Loxo

Job description

A leading recruitment and digital marketing firm in Cape Town seeks a Digital Marketing Lead. This role focuses on enhancing the client experience via paid channels and managing social media platforms. The ideal candidate is an established digital marketer with a strong background in PPC/SEO and social media management. The position offers competitive salary and benefits, including performance bonuses and professional development opportunities.