Creative Copywriter – iGaming & Sports Campaigns

Initiate International; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A fast-growing leader in the gaming industry is seeking a talented Content Copywriter in Cape Town. In this role, you will craft compelling content for various platforms, enhancing brand storytelling and driving engagement. Successful candidates will have 3–5 years of copywriting experience, demonstrate exceptional writing and editing skills, and possess a strong understanding of SEO practices. This is an exciting opportunity to influence player engagement in a dynamic industry.

Qualifications

• 3–5 years' professional writing experience in digital-first industries.
• Proven experience as a Copywriter, Content Writer, or similar role.
• A strong portfolio showcasing versatility across campaigns and long-form writing.

Responsibilities

• Writing engaging copy for websites, apps, and blogs.
• Creating persuasive campaign messaging for player acquisition.
• Developing impactful copy for CRM campaigns.

Skills

Creative writing

SEO knowledge

Editing and proofreading

Digital marketing

Project management

Education

Degree or diploma in Journalism, Marketing, Communications

Tools

CMS (WordPress)

SEO tools (SEMRush, Ahrefs)

Analytics platforms

Job description

A fast-growing leader in the gaming industry is seeking a talented Content Copywriter in Cape Town. In this role, you will craft compelling content for various platforms, enhancing brand storytelling and driving engagement. Successful candidates will have 3–5 years of copywriting experience, demonstrate exceptional writing and editing skills, and possess a strong understanding of SEO practices. This is an exciting opportunity to influence player engagement in a dynamic industry.