Consumer Insights Analyst

Tac Recruitment; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment firm is seeking a Consumer Insights Research Leader to spearhead consumer research initiatives in Johannesburg. The ideal candidate will have over 8 years of experience in qualitative and quantitative research within FMCG or agency settings. Responsibilities include leading research projects, monitoring brand performance, and supporting strategic initiatives while collaborating with internal and external stakeholders. Strong analytical and communication skills are essential.

Qualifications

• 8+ years experience in qualitative and quantitative research at agency or FMCG.
• Proven commercial acumen and strategic ability.
• Fluent in English.

Responsibilities

• Lead consumer insights research projects.
• Monitor brand equity and post-evaluation of marketing activities.
• Support roll-out of key strategic initiatives.

Skills

Consumer insights research

Analytical skills

Communication skills

Project management

Storytelling

Education

Relevant tertiary qualification with an emphasis on commercial subjects

Job description

Accountabilities

Consumer Research : Lead ad-hoc consumer insights research projects providing input into the design, management of research agencies and key stakeholders autonomously, input into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are implemented.

Brand performance evaluation / Post evaluation of marketing activities : Monitor brand equity and activities such as occasion tracking on a quarterly basis. Present back to the brand and commercial teams with recommendations.

Consumer Analysis : Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting dots to form coherent and insightful reports.

Foundational Framing : Supporting the roll‑out of key strategic initiatives such tech‑driven initiatives to fully entrench them within the business. Leading projects for opportunities identified for the category. In addition, support relevant projects to understand consumer groups in SA.

Trends : Identify and drive knowledge of latest consumer and market trends within the category as well as with the broader commercial team.

Minimum Requirements

• Relevant tertiary qualification with a strong emphasis on commercial subjects.
• Minimum for 8 years experience in both qualitative and quantitative research either at agency or FMCG, building a solid knowledge of research methodologies and techniques (qualitative & quantitative); basic statistics.
• Proven commercial acumen
• Proven strategic ability with strong analytical / creative / innovative skills
• Good knowledge of research methodologies and techniques (qualitative & quantitative); basic statistics
• Experience in developing and maintaining relationships with external agencies and internal stakeholders
• Excellent communication, presentation leveraging storytelling and project management skills
• Fluent in English
• Pan Africa experience a plus