Campaign Marketing Specialist

Limagrain Field Seeds South Africa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading agricultural company in South Africa is seeking a Campaign Marketing Specialist to drive effective marketing campaigns. The role involves developing marketing strategies, collaborating with various teams, and managing campaign execution. Candidates should have over 5 years of marketing experience and a bachelor's degree, with strong organizational and communication skills. This full-time position requires fluency in Afrikaans and English and offers the opportunity to travel for events.

Qualifications

• 5+ years of experience in marketing, particularly in campaign development.
• Strong knowledge of market analysis, segmentation, and campaign strategies.
• Fluent in Afrikaans and English.

Responsibilities

• Develop and execute campaign marketing strategies.
• Manage critical campaign phases from conception to review.
• Collaborate with product management and sales teams.

Skills

Campaign development

Market analysis

Project management

Communication skills

Digital marketing

Organizational skills

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

Limagrain South Africa is a leading player in the agricultural sector, dedicated to providing high-quality field seeds.

We are looking for a dynamic and experienced Campaign Marketing Specialist to join our team and drive impactful marketing campaigns. The role focuses on developing and executing campaigns that increase the sales of Limagrain Field Seeds in South Africa.

Key Responsibilities

• Lead the development and execution of country‑specific campaign marketing strategies.
• Manage six critical campaign phases: diagnostic and objective setting, proposal, offer finalization, master plan approval, execution and monitoring, and post‑campaign review.
• Focus on product, brand, and customer‑related campaigns.
• Collaborate with product management, product development, and sales teams to align marketing activities.
• Coordinate with global marketing teams to localise brand messaging and market materials.
• Organise and lead local exhibitions, trade shows, field days, and promotional events.
• Monitor and analyse market trends, competitor activities, and customer feedback to optimise marketing strategies.
• Propose and manage the country’s marketing budget.
• Ensure brand consistency and adherence to corporate marketing guidelines.
• Travel extensively to understand the customer and build successful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field.
• 5+ years of experience in marketing, preferably in campaign development and deployment.
• Strong knowledge of market analysis, segmentation, campaign strategies, planning and content creation.
• Knowledge of digital marketing (viewed favourably).
• Proficiency in Microsoft Office and Adobe Creative Suite (or similar design tools).
• Strong organisational and project management skills.
• Excellent interpersonal and communication skills.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Fluent in Afrikaans and English.
• Willingness to travel for trade shows, customer visits and industry events.
• Agricultural experience is strongly preferred.
• Customer‑focused mentality with a passion for customers.
• Hands‑on and pragmatic approach.

How to Apply

Send a CV and cover letter (maximum 5 pages) to [e-mail]. The closing date for applications is 15 May. Applicants who do not hear from us within 30 days of the closing date will be considered unsuccessful.

Reports to: Head of Marketing & Product Development.

Employment type: Full‑time. Seniority level: Associate.