Brand Manager - Marketing Wine

Ntice Sourcing Solutions; Paarl; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading sourcing solutions provider in Paarl is seeking a Brand Manager to develop and execute brand plans for premium wines. You'll define objectives, lead brand development, and monitor performance while ensuring market alignment. The ideal candidate will have 5-8 years of FMCG brand management experience, a relevant degree in Marketing, and strong financial acumen. This role offers the opportunity to significantly impact the brand's market positioning and consumer engagement.

Qualifications

• 5 - 8 years' experience in brand management within the FMCG industry.
• Proven experience managing FMCG brands.
• Strong commercial acumen with hands on experience managing brand P&Ls.

Responsibilities

• Define brand objectives and lead the development of brand plans.
• Build and strengthen brand equity.
• Monitor and interpret consumer trends to inform brand decisions.
• Lead innovation projects from concept to launch.
• Collaborate with commercial teams and distributors.

Skills

Creatively driven

Strong commercial and financial acumen

Proven ability to lead innovation projects

Strong communication skills in English

Education

Relevant tertiary qualification/degree in Marketing or related field

Job description

Job Location

Paarl, Western Cape, South Africa

Application Deadline

February 10, 2026

Purpose

• To develop and execute brand plans and marketing activities that build consumer demand, deliver commercial results, establish, position, and grow KWV's premium wine portfolio.

Minimum Requirements

• A relevant tertiary qualification/degree in Marketing, Brand Management, or related field
• 5 - 8 years' experience in brand management within the FMCG industry (essential)
• Proven experience managing FMCG brands (alcoholic beverage and/or premium brands advantageous)
• Interest in wine and enthusiasm to grow category knowledge (formal wine education like WSET an advantage but not a requirement)
• Strong commercial and financial acumen with hands on experience managing brand P&Ls, driving margin delivery, optimising COGS, and managing A&P budgets
• Ability to generate actionable insights through hands on analysis of data, market information, and brand performance
• Valid driver's license and own reliable transport
• Willingness and ability to travel for business locally

Skills and Knowledge Required

• Creatively driven, with the ability to shape and progress brand ideas.
• Sound commercial and financial acumen, linking brand performance to sales growth and sustainable margin delivery.
• Confident navigating and interpreting performance dashboards and financial reports to drive decision-making.
• Solid grasp of market, category, and on- and off-trade dynamics, with the ability to recommend effective in-store activations and mechanics.
• Proven ability to lead innovation projects (from concept to launch) including developing a business case, pricing, packaging, and go-to-market planning.
• Knowledge of social and digital media platforms, content performance metrics, and best practices.
• Consumer focused, with a strong interest in understanding evolving wine consumption occasions and category trends.
• Well organised and able to manage several priorities and deadlines independently, with strong time management skills.
• Willingness to learn, with a proactive, self-driven approach and the confidence to take ownership.
• Strong communication skills in English, both written and verbal.

Job Summary

• Define brand objectives and lead the development and execution of consumer-focused brand plans for the wine brands in your portfolio, translating these into clear communication, innovation, and activation plans.
• Contribute to the refinement and delivery of long-term portfolio strategy alongside the Marketing Executive.
• Build and strengthen brand equity through clear, differentiated positioning and consistent execution across consumer touchpoints.
• Contribute to the development and management of price hierarchies, pack and portfolio ladders, and market-specific positioning.
• Monitor and interpret consumer trends and perceptions to inform brand decisions.
• Provide monthly internal reports on brand/category performance.
• Track key competitors and measure performance (share, pricing, marketing activities, innovations) to identify opportunities.
• Lead innovation projects from concept through to launch, ensuring commercial viability and brand alignment.
• Oversee brand financials, including P&L tracking, A&P budget management, inventory planning, and COGS efficiency.
• Analyse brand performance data to deliver actionable recommendations and achieve business targets.
• Collaborate with customer marketing, local/international commercial teams, and distributors to ensure focused activity and alignment on brand strategies.
• Ensure effective management and evaluation of ROI on A&P investment.

Employment Equity

Preference will be given to suitably qualified candidates from under-represented groups aligned with our Employment Equity Plan

Closing date

10 February 2026