Brand Manager Fashion

University of Fort Hare; Umhlanga Rocks; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A notable higher education institution is seeking a Brand Manager to lead marketing initiatives in the fashion sector. This role involves driving brand strategy and positioning, delivering integrated campaigns, and planning events to increase store traffic and sales within the menswear category. Ideal candidates will have 3-5 years of Brand Management or Digital Marketing experience, along with a Marketing Degree or Diploma, and strong creative and analytical skills. Join a dynamic team that values innovative ideas and measurable results in a fast-paced retail environment.

Qualifications

• 3–5 years Brand Management or Digital Marketing experience, preferably in apparel or retail.
• Strong creative, analytical, and commercial thinking.
• Proven experience in retail marketing, social media, events and media planning.

Responsibilities

• Lead and evolve brand strategy and positioning.
• Deliver integrated marketing campaigns that drive footfall and sales.
• Drive innovative retail and shopper marketing initiatives.
• Plan and execute events, activations, and product launches.

Skills

Creative thinking

Analytical thinking

Commercial acumen

Project management

Communication

Education

Marketing Degree

3-Year Marketing Diploma

Job description

Exciting Brand Manager Opportunity – Fashion Industry Umhlanga Are you a creative, commercially driven marketing professional with a passion for fashion, a Marketing Degree and at least 3-5 years Brand Management experience? Join this fast-paced, trend-led retail environment where your ideas drive campaigns, events, digital engagement - and real sales impact.

This role is focused on growing store traffic and sales while building strong brand relevance within the menswear category. You’ll lead integrated marketing initiatives across media, retail, digital and social, working closely with merchandise teams, store operations and agency partners to bring bold, effective concepts to life.

Key Responsibilities

• Lead and evolve brand strategy and positioning
• Deliver integrated marketing campaigns that drive footfall and sales
• Drive innovative retail and shopper marketing initiatives
• Plan and execute events, activations and product launches
• Own social media and digital content strategy across key platforms
• Develop and manage media plans, budgets and performance tracking
• Use customer insights and analytics to optimise campaigns and ROI

Requirements

• 3–5 years Brand Management or Digital Marketing experience (apparel / retail preferred)
• Marketing Degree or 3-Year Marketing Diploma
• Strong creative, analytical and commercial thinking
• Proven experience in retail marketing, social media, events and media planning
• Excellent communication, stakeholder and project management skills
• Strong aesthetic sense with an eye for detail and trends

If you’re ready to shape a leading fashion brand and see your work drive measurable results, this is your next move.