Atl Media Planner

Publicisgroupe; Johannesburg; On-site; ZAR 350 000 - 550 000; Full time

Job summary

A leading global communications firm in Johannesburg seeks a Media Planner to develop media schedules in alignment with approved strategies. The role involves collaborating with brand managers and managing ATL media investments responsibly. Candidates should have a marketing degree and strong TV planning experience with the ability to analyse media performance and ensure effective execution of campaigns. A solid understanding of the South African media landscape is essential. This position offers an opportunity to work with top talent in a dynamic environment.

Qualifications

• Degree or diploma in marketing, media, or communications.
• Experience with TV planning tools like Telmar/Arianna.
• Ability to analyse TV schedules, reach/frequency, and flighting patterns.

Responsibilities

• Develop media schedules aligned with approved media strategies.
• Collaborate with brand managers to identify specific business needs.
• Manage billing and update forecasting reports.

Skills

Strong TV Planning Experience

Competent in Video-First Strategy Integration

Global Reporting Experience

Performance & KPI Tracking

Stakeholder Management

Attention to Detail & Accuracy

Proactive & Organised

Understanding of South African Media Landscape

Education

Marketing / Media / Communications degree, diploma or certificate

Tools

Telmar

Arianna

Job description

Company Description

Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Company Values

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

Talent

This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our clients' business.

Transformation

True transformation comes when we stop managing change and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform clients' business.

Overview

The Media Planner job requires a certain element of creativity, coupled with organizational and research skills. As a Media Planner you will be expected to develop media schedules in line with approved media strategies, and that deliver on set KPI's. A high level of collaboration and a real desire to push the boundaries is what will be expected. In addition, this role requires a high level of accountability and responsibility over the ATL media investments we are entrusted to manage.

Responsibilities

You will be involved with numerous brand managers, so it's important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key client briefings, status meetings, integration meetings with agency partners.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Work collaboratively within the Media Buying Team.
• Sign off ATL media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Mediatools platform is kept up to date and integrations are added and maintained.
• Ensure that your time sheets are maintained and timeously updated.

Job Purpose

To demonstrate real passion, care and vision for the brands in your portfolio. Fully versed in all Telmar / Arianna planning tools. To be accountable for the successful delivery of ATL media schedules, media opportunity evaluations and PCAs. Ensure collaboration and alignment with other external agency partners. Work closely with strategists and buyers to ensure campaigns run smoothly and meet projected KPIs. Work with the strategists to ensure complete understanding of the strategy and accurate translation thereof into a media schedule. Once the schedule is approved, work closely with the Buyer to clearly and accurately brief in the campaign. Ensure accurate and optimized campaign execution, delivery, and reporting. In addition, work closely with the strategist to develop and collate the monthly PCAs. Work closely with the buyer to ensure accurate billing packs are delivered each month to the media buying team and ensure that any AP invoice queries are cleared each month. Together with the team, successfully meet the client's contracted KPI's and the commercial targets. Resolve ATL media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients. Ensure budgets are properly managed and financial losses mitigated due to under / overspends. Work collaboratively with the team to maintain highest taxonomy standards. Work collaboratively with the digital team to ensure media integration and collaboration on all campaigns. Work on any monthly reporting that is required for Global teams on your accounts.

Qualifications

A marketing / media / communications degree, diploma or certificate. Telmar / Arianna Experience (TV, Radio, Print). Must haves:

• Strong TV Planning Experience: Must have hands‑on experience building TV schedules, analysing reach/frequency, flighting patterns, CPT efficiency, and channel mix optimisation.
• Competent in Video‑First Strategy Integration: Able to integrate linear TV with CTV, to support brand and campaign objectives.
• Global Reporting Experience: Must be comfortable working with global templates, dashboards and reporting frameworks.
• Performance & KPI Tracking: Able to interpret TV performance data, post‑campaign analyses, spot‑by‑spot delivery, and translate results into actionable recommendations.
• Stakeholder Management: Confident working with brand teams, procurement, creative agencies and media owners, with strong communication and presentation skills.
• Tools & Systems Knowledge: Experience using TV planning tools (e.g. Telmar) and familiarity with internal/global reporting platforms.
• Attention to Detail & Accuracy: Must be meticulous with numbers, schedules, CE inputs, and flowplan alignment.
• Proactive & Organised: Able to manage multiple brands, deadlines and media plans, ensuring timely delivery and strong quality control.
• Understanding of South African Media Landscape: Strong knowledge of local broadcasters, inventory dynamics, rate structures and negotiation contexts.