Assistant Manager - YouTube Monetization, Digital Business

Sony Pictures; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading entertainment company is seeking an Assistant Manager for YouTube Monetization to develop and implement strategies for enhancing content performance and subscriber growth. The ideal candidate will have 4-5 years of experience in content operations and YouTube management, with strong analytical skills and familiarity with data tools. This role is based in Gauteng, South Africa, and involves collaborating with various internal stakeholders to optimize content distribution.

Qualifications

• 4-5 years of experience in content operations and YouTube channel management.
• Extensive experience with YouTube CMS and analytics.
• Strong background in data analysis and use of Excel.

Responsibilities

• Conduct market research on content performance.
• Manage content release on YouTube working with stakeholders.
• Maintain master content MIS across all network channels.

Skills

Content operations

YouTube channel management

Data analysis

YouTube CMS

Google analytics

Excel (including pivot tables)

Python programming

Audience retention metrics

Tools

SEO/SMM tools

Job description

Career Opportunities: Assistant Manager - YouTube Monetization, Digital Business (3317)

Position: Assistant Manager - YouTube Monetization, Digital Business

Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics

Skills and Experience:

4-5 years of experience in content operations and YouTube channel management

Extensive experience working with the YouTube CMS and YouTube/Google analytics

Sound understanding of content across entertainment, kids, regional and sports verticals

Experience leveraging/ implementing In-video programming mechanisms (e.g., link cards and end screens)

In-depth understanding of audience retention metrics (e.g., Average view duration vs. % completion, watch time)

Strong background in data analysis, use of excel including pivot tables

Knowledge of Python programming preferred

Numerate and analytical with the ability to decode numbers to build strategies

Preferably from the M&E sector

Key Responsibilities:

• Market Research - Research on content performance on YouTube as well as other platforms to strategize on the content requirement
• Strategy and Planning

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Formulate the YouTube strategy and annual plans with data backing

Provide content inputs to business team

Audit existing channels to uncover short and long-term recommendations to improve audience engagement and growth metrics

• Content Operations

Managing the content release on YouTube in consultation with Stakeholders

Maintaining master content MIS for all shows across all network channels

Leverage meta to optimise channel and video content viz. titles, tags, descriptions, playlist, thumbnails, homepage, etc.

Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.

Timely upload of videos with correct metadata across all channels under SPNI network

Liaise with the internal teams such as programming, operations, legal, finance etc. as required to ensure smooth functioning of the business

• Business Growth and Insights

Proactively identify areas and channel growth and ways to leverage content assets across the platform to drive subscriber engagement and growth

Provide insights on content health on YouTube channels and effectiveness of YouTube assets to grow subscriber base

Use SEO/SMM tools and learnings to grow the channels organically

Conceptualize rehashing of archival content as per viewership trends

• Reporting and analytics

Maintain and update daily and weekly reports including overall CMS, channels and show wise data, partner payouts, dashboards