AI-Driven Digital Marketing Specialist

VTL UK Ltd; Noord-Kaap; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading digital marketing agency in South Africa, Noord-Kaap, is seeking an experienced Digital Marketing Specialist to lead online growth initiatives. In this role, you will design and execute integrated digital campaigns across various platforms, driving brand visibility and high-quality lead generation. The ideal candidate should have over 5 years of experience and a strong understanding of digital marketing tools and metrics, along with a Bachelor's degree in a related field. This position offers the opportunity to leverage innovative techniques and trend analysis.

Qualifications

• 5+ years of proven experience in a digital marketing role.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Mastery of Google Ads, Meta Business Suite, and email automation platforms.
• Strong storytelling ability and critical thinking skills.

Responsibilities

• Develop and execute end-to-end digital marketing strategies across multiple channels.
• Plan and optimise high-converting ad campaigns on various platforms.
• Conduct keyword research and implement technical SEO to improve rankings.
• Build and manage automated lead-nurturing funnels using CRM tools.
• Use data tools to track KPIs and provide actionable insights.

Skills

Digital marketing

SEO

SEM

Social Media

Email marketing

Analytics

Creativity

Adaptability

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Business Suite

HubSpot

Zoho

Canva

Job description

A leading digital marketing agency in South Africa, Noord-Kaap, is seeking an experienced Digital Marketing Specialist to lead online growth initiatives. In this role, you will design and execute integrated digital campaigns across various platforms, driving brand visibility and high-quality lead generation. The ideal candidate should have over 5 years of experience and a strong understanding of digital marketing tools and metrics, along with a Bachelor's degree in a related field. This position offers the opportunity to leverage innovative techniques and trend analysis.