Jobs at SAP in Germany

We are a leading Chinese company in the Food & Beverage industry seeking a seasoned Marketing & Communications Manager to lead our brand strategy and communication efforts. This role is critical in enhancing brand visibility, engaging diverse audiences, and supporting the company’s growth both locally and internationally. The ideal candidate will bring a balance of strategic vision and hands-on execution across traditional and digital marketing platforms.

• Develop and Execute Marketing Strategies
  Formulate and implement comprehensive marketing and communication plans that align with corporate objectives, focusing on brand growth, customer acquisition, and market penetration in both local and international markets.

• Brand Management
  Ensure consistency in brand voice, messaging, and visual identity across all platforms. Develop brand guidelines and oversee their implementation across packaging, digital assets, and customer-facing materials.

• Content Development and Creative Oversight
  Lead the creation of engaging content for various channels, including social media, websites, blogs, newsletters, and marketing collateral. Supervise designers, copywriters, and creative agencies to ensure high-quality output.

• Digital Marketing and Social Media Management
  Oversee digital marketing campaigns including SEO/SEM, email marketing, paid social media, and influencer collaborations. Manage official social media accounts (WeChat, Instagram, Facebook, etc.) and drive engagement through targeted content.

• Public Relations and Media Engagement
  Build and maintain strong relationships with media outlets, industry journalists, and influencers. Prepare press releases, media kits, and talking points for public appearances, ensuring a favorable public image.

• Internal and External Communication
  Act as the communication bridge between departments and external stakeholders, ensuring clear and consistent messaging across all business units and partners.

• Market Research and Competitive Analysis
  Conduct market trend analysis, consumer behavior research, and competitive benchmarking to identify opportunities for growth and differentiation.

• Event Management and Trade Promotion
  Plan and coordinate promotional events, product launches, trade shows, and sponsorships to elevate brand presence and foster community engagement.

• Performance Measurement and Reporting
  Utilize analytics tools (e.g., Google Analytics, CRM dashboards) to track KPIs, ROI, and campaign performance. Provide actionable insights and regular reports to senior leadership.

• Budget and Vendor Management
  Prepare and manage the marketing budget, ensuring efficient allocation of resources. Negotiate and coordinate with vendors, creative agencies, and media partners to ensure quality and cost-effectiveness.
  

• Bachelor’s degree in Marketing, Communications, Business Administration, Supply Chain Management, or a related field.

• Minimum of 5–7 years of relevant experience in marketing communications or procurement roles, with at least 2 years in a managerial or leadership capacity—preferably within the Food & Beverage (F&B) or Fast-Moving Consumer Goods (FMCG) industry.

• Proven track record in brand management, digital marketing, media relations, content strategy, and campaign execution.

• Strong procurement knowledge, including supplier management, contract negotiation, and familiarity with local and international supplier markets relevant to the F&B sector.

• Excellent communication, writing, and storytelling abilities.

• Strong leadership, organizational, and project management skills.

• Strategic and analytical thinker with a proactive, problem-solving mindset.

• High attention to detail and ability to manage multiple priorities effectively.

• Proficient in marketing and procurement tools such as Google Analytics, Adobe Creative Suite, ERP systems (e.g., SAP, Oracle), and Microsoft Office Suite.

• Bilingual proficiency in English and Mandarin is preferred to facilitate communication with local teams, Chinese-speaking stakeholders, and suppliers.

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are a good fit for Singabite. Please send your application to [michelle.wang@jinyanchenginvest.com or chia.wee@singabite.com.sg].

Salary Range: SGD5,000 - SGD7,000 per month

Join us at Singabite and be a part of a team that is passionate about redefining authentic Chinese cuisine. We look forward to welcoming a talented Marketing & Communications Manager who can help us make our mark in the F&B industry and drive our operations to new heights!

Singabite Pte. Ltd. is a Singapore-based food services company specializing in large-scale, integrated food production and distribution. With a paid-up capital of SGD 5 million, Singabite operates a state-of-the-art central kitchen equipped with both hot and cold food production capabilities, cold storage, and food manufacturing infrastructure. This facility is designed to support efficient, high-volume meal preparation while maintaining stringent quality control and food safety standards.

Strategically positioned within Singapore’s F&B ecosystem, Singabite plays a pivotal role in enhancing supply chain efficiency and driving innovation in ready-to-eat and made-in-Singapore food products. Its central kitchen supports a wide range of in-house dining brands as well as the future expansion into food exports, contributing directly to Singapore’s food resilience and manufacturing capabilities.

The company wholly owns two subsidiary entities—First Noodle Pte. Ltd. and Huo Shan Pte. Ltd.—both of which operate across diverse dining formats such as food courts, coffee shops, and casual eateries. These subsidiaries, with paid-up capital of SGD 200,000 each, help strengthen the group’s footprint in the competitive F&B market.

Under its portfolio, Singabite currently manages several established food brands and outlets, including:

• Eight La Mian (hand-pulled noodle) stalls

• One BBQ restaurant

• Two K-Doslot stalls

• Three Braised Pot Chicken stalls

As part of its forward-looking strategy, Singabite is set to expand operations in Q2 2025 through:

• The launch of proprietary food products developed within its central kitchen

• A network of mobile food units and pushcarts in heartland malls across Singapore

This expansion reflects Singabite’s continued commitment to culinary innovation, operational excellence, and long-term contribution to Singapore’s food and beverage landscape.