Senior Marketing Executive (Interior Design Industry)

Talent Trader Group Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading interior design firm based in Singapore is seeking an experienced Marketing Professional to develop and execute brand strategies, manage marketing campaigns, and enhance the company's digital presence. The ideal candidate will have over five years of marketing experience with proven achievements in digital marketing and branding. This role involves leading a team, managing budgets effectively, and utilizing data for marketing efficiency.

Qualifications

• 5+ years of marketing experience with proven measurable achievements.
• Strong expertise in digital marketing, branding, and campaign execution.
• Creative, strategic thinker with a drive for innovation and continuous improvement.

Responsibilities

• Develop and execute a strong brand strategy.
• Plan and run targeted marketing campaigns.
• Grow the company’s digital presence through effective SEO/SEM tactics.
• Build and manage content calendars for engaging materials.

Skills

Digital marketing

Branding

Project management

Leadership

Analytical skills

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Analytics tools

Job description

Key Responsibilities

Branding & Strategy

• • Develop and execute a strong brand strategy to position the company as a leading choice in the interior design market.
• • Maintain consistent brand messaging and visuals across all channels to strengthen customer engagement and loyalty.

Marketing Campaigns

• • Plan and run targeted marketing campaigns to boost website traffic and improve lead conversion.
• • Work closely with design and sales teams to align campaign initiatives with business goals and support the sales funnel.

Digital Marketing

• • Grow the company’s digital presence through effective SEO/SEM tactics to enhance rankings and organic traffic.
• • Oversee social media platforms to increase engagement, followers, and qualified inquiries.
• • Evaluate digital performance data to refine campaigns and drive higher marketing efficiency.

Content Creation

• • Build and manage content calendars to ensure consistent delivery of engaging materials that encourage interaction and sharing.
• • Oversee the production of high-quality photo and video assets to strengthen brand storytelling and highlight completed projects.

Events & Public Relations

• • Plan and execute impactful exhibitions and client events to increase brand visibility and enhance customer experience.
• • Utilize media relations and opportunities to secure coverage and strengthen public perception of the brand.

Team & Budget Management

• • Lead and motivate the marketing team to achieve targets while fostering a high-performance environment.
• • Manage the marketing budget effectively to maximize ROI and ensure efficient allocation of resources.

Requirements

• • Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• • 5+ years of marketing experience with proven, measurable achievements.
• • Strong expertise in digital marketing, branding, and campaign execution.
• • Proficiency in analytics tools and a strong focus on data-driven decisions.
• • Excellent leadership and project management capabilities.
• • Creative, strategic thinker with a drive for innovation and continuous improvement.