Senior / Executive, Strategic Marketing

MOUNT ALVERNIA HOSPITAL; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A healthcare institution in Singapore is looking for a Marketing Specialist to develop and execute marketing strategies aimed at increasing market share. The role involves managing partnerships, executing campaigns, and performing market analysis, requiring a degree in Marketing and strong communication skills. Join a mission-driven organization that serves the community with love.

Benefits

Free shuttle bus service from Bishan & Caldecott MRT Stations

Subsidised staff meals

Contribution to community services

Qualifications

• Possess a Degree in Marketing or at least 3 years of relevant working experience in marketing.
• Strong communication and presentation skills, both written and verbal.
• Meticulous, organised and able to manage multiple projects concurrently.

Responsibilities

• Execute marketing workplans and activities according to established milestones and timelines.
• Support market scanning and competitive analysis to identify trends and opportunities.
• Plan, develop, and implement marketing and communication campaigns across relevant channels.

Skills

Communication skills

Project management

Analytical skills

Interpersonal skills

Adaptability

Education

Degree in Marketing

Job description

What’s on Offer

• Mission: Provide compassionate, excellent and holistic healthcare. Tagline: Serve all with Love
• Company: Guided by Catholic values, as a missionary not-for-profit hospital, we reach out and serve all our patients and visitors with love, continue to make private healthcare accessible to our community by providing reasonable price points and bill transparency. We continue to be progressive to better serve current and future generations.
• Values: Compassion, Humility, Integrity, Respect and Peace (CHIRP).
• Work Satisfaction: An impactful role in shaping a high performing & engaging culture.

Who We Need

The Strategic Marketing department under the Corporate Development Division is responsible for developing and executing marketing strategies to increase the market share of Mount Alvernia Hospital’s services. It also serves as a key revenue driver for the hospital.

In this role, you will ensure that our services and tenants are effectively promoted to the right audience through strategic packaging of services and products that meet market needs. You will be versed in the core pillars of strategic marketing—developing marketing strategies, executing campaigns, managing partnerships and sponsorships, creating new market streams, leveraging marketing channels, and conducting market analysis.

Your key responsibilities are:

• Execute marketing workplans and activities according to established milestones and timelines.
• Support market scanning and competitive analysis to identify trends and opportunities.
• Plan, develop, and implement marketing and communication campaigns across relevant channels.
• Manage partnerships, sponsorships, and collaborations with corporate organisations and community partners.
• Reach out to companies and external partners for collaboration opportunities
• Coordinate and manage event planning and execution, including seminars and talks.
• Handle administrative and operational duties, including coordination of corporate contracts, budget tracking, and report preparation.
• Manage and analyse marketing and customer data to monitor campaign effectiveness, support lifecycle marketing, and deliver personalised content.
• Stay up to date with digital and social media trends and apply them effectively in campaigns.

How to Succeed

• Possess a Degree in Marketing or at least 3 years of relevant working experience in marketing.
• Strong communication and presentation skills, both written and verbal.
• Meticulous, organised and able to manage multiple projects concurrently.
• Good interpersonal skills and the ability to work with stakeholders from all levels.
• Adaptable and resourceful when handling tight deadlines or unexpected changes.
• A strong team player who takes pride in delivering quality work.

Key Highlights

• Free Shuttle bus service from Bishan & Caldecott MRT Stations.
• Subsidised staff meals.
• Work for an organisation that gives back to the community.