Senior Executive, Marketing Communications

Resorts World Sentosa; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading entertainment destination in Singapore is seeking a Marketing Communications Specialist to manage content development and support marketing initiatives. The ideal candidate will have a Bachelor's degree in Marketing or Communications, with at least 3 years of relevant experience. Responsibilities include collaborating with agencies, developing marketing materials, and analyzing campaign effectiveness. Strong communication and project management skills are essential for this fast-paced environment.

Qualifications

• Minimum 3 years’ experience in Marketing or Communications.
• Proven experience in content development and creative marketing.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Deliver collaterals development as directed by creative briefs.
• Work with marketing agencies to ensure timely activation of materials.
• Generate reports and analyze effectiveness of marketing initiatives.

Skills

Content development

Communication skills

Project management

Branding strategies

CRM systems

Digital marketing

Education

Bachelor's degree in Marketing or Communications

Job description

Overview

This role focuses on Content Management within Marketing Communications:

Responsibilities

• Deliver collaterals development as directed by creative briefs
• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials
• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required
• Support the execution of the approved marketing plans within approved budget and timeline
• Generate reports and analyze effectiveness of marketing initiatives
• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirements
• Support cross-functional projects including administrative support and liaising with other business units where needed

Qualifications

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 3 years’ experience in Marketing, Communications, or a related field.
• Proven experience in content development (writing, editing and storytelling skills) and creative marketing
• Proficiency with CRM systems and digital marketing platforms is a plus
• Good understanding of branding, messaging, and communications strategies
• Experience in developing and executing campaigns and marketing communications plans
• Ability to work effectively under pressure and manage multiple projects simultaneously with tight deadlines
• Excellent communication, presentation and stakeholder management skills
• Experience in the regulatory processes is a plus
• Highly organized and able to adapt quickly in a fast-paced and dynamic environment
• Collaborative and motivated team player