Regional Head of Customer, Travel & Lifestyle, SEA & Oceania

Cathay Pacific Airways Limited (Singapore); Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A major airline company in Singapore is seeking an experienced Business Development Manager to lead commercial strategies that drive revenue growth. The role requires a strong background in sales, marketing, and e-commerce with a minimum of 10 years of experience. Candidates should possess excellent leadership and communication skills and have the ability to develop and execute effective sales programs. This position offers an opportunity to work with cross-functional teams to achieve targets in a dynamic market.

Qualifications

• Minimum 10 years of commercial management experience.
• Strong commercial background, preferably in sales, marketing, and e-commerce.
• Ability to develop and execute large-scale marketing and sales programs.

Responsibilities

• Lead the region’s revenue targets for sales and ancillary.
• Oversee Business Development teams to generate revenue.
• Cultivate relationships with key industry representatives.

Skills

Commercial management

Sales and marketing

Leadership

Data-driven strategy formulation

Communication skills

Education

Bachelor’s degree in sales, marketing, or business administration

Job description

• Deliver the region’s agreed revenue targets for both direct and indirect sales as well as on ticket and ancillary sales
• Define andsubmitrevenue targets asrequiredto Head Office in line with capacity growth, competitive landscape, cost of sales and yield management strategies
• Produce and execute the agreed Commercial Action Plans in line with Head Office directives, local markettrends, marketing, digitaland the revenue targets
• Provide feedback on local developments and lead the team to improve sales and distribution efforts including corporate selling, digital, automation and sales force management
• Oversee the Business Development teams in the region to generate revenue, on ticket and ancillaries, measured through route contribution, performance vs. target, yield evolution, market share growth, and improvement of route efficiency
• Optimise individual sales channel to ensure cost of sales in the region contribute positively to overall global target
• Identifypotential suitable routes within the region in collaboration with Airline Planning
• Lead regional and country business reviews and the overall assessment of performance, and where necessary, drive corrective actions to ensure organisational goals are met and exceeded

Business Development (Analytics)

• Leading a cross travel and lifestyle team thatprovidesin-depth analysisand consumer insightsto support business growth and development plansin the region
• Adopting a data-driven approach to formulate commercial strategieswhichoptimizesthe revenue, cost of sales and distribution channels forthe region.
• Maintain awareness of the competitive environment as well as focus on analytics and market intelligence data to support setting ofviabletravelsalesand lifestyle growthstrategies

Organisation Management

• Work in collaboration with related Head Office departments for regular reporting of commercial performance, evolution of the competitive landscape, market intelligence, plans for capacity amendments, development of new tools and of new product features
• Lead the regional and local team worksin accordancewiththe direction as agreed in terms of strategy, messagealignmentand content accuracy
• Cultivate contacts with key industry representatives (business and leisure), governmental associations, governmentrepresentativesand local leaders
• Ensure compliance to antitrust regulations and other codes of conduct as applicable

People Development

• Lead,supportand encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit andfacilitateteamwork.
• Actively engage with employees to enhance communication and their understanding of department goals. Enhance the employee experience in line with the role level and the internal brand promise

Academic Qualifications

• Bachelor’sdegree in sales, marketing, or business administration

Knowledge, Skills, Training and Experience

• Minimum10yearsof commercial management experience
• Candidateis required tohavestrong commercialbackground, preferablyin sales,marketingandecommerce
• Demonstrable skills to develop and execute large-scale marketing and sales programmes and projects with varying degrees of complexity
• Demonstrated ability to create and lead high performance and metrics focused teams that consistently exceed targets
• Successfultrack recordmanaging a multi-channel sales organisation
• Strong leadership skills with theparticular abilityto inspire and positively influence employees within a region and in remote working locations
• Impassioned advocate of strategic planning and innovative thinking
• Prior working experience within the region is an advantage
• Exceptionallygood communicationskills in both written and verbal form that can clearly and concisely convey the business’s messages and to depict the business in the highest standard possible
• Skillfuland knowledgeable in technology, technologicalappliancesand social media
• Highly developed people skills to enable easy relatability to support the establishment of strong and meaningful relationships with colleagues, media representatives, business partners, and consumers