Product Marketing Manager, GTM strategies, (contract role)

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading product marketing firm in Singapore is looking for an experienced professional to lead and scale global marketing initiatives. In this role, you will collaborate with regional teams to execute impactful product launches and ensure marketing strategies are culturally aligned. Candidates should have 5-7 years of product marketing experience, with a strong background in B2B technology. This position is a contract hire ending in June 2026.

Qualifications

• 5-7+ years of experience in product marketing.
• 2-3 years in a globalization, regional, or international role.
• Strong understanding of B2B technology products.

Responsibilities

• Lead and scale global product marketing initiatives.
• Drive product adoption through collaboration with various teams.
• Partner with regional teams to develop launch plans.

Skills

Product marketing

B2B technology products

Cross-functional collaboration

Globalization strategies

Job description

This is a contract hire with the contract ending in June 2026.

Responsibilities

• Lead and scale global product marketing initiatives across priority international markets, partnering closely with regional stakeholders to execute impactful product launches with strong local relevance.
• Own the localization framework for product positioning, messaging, and campaigns, ensuring product value propositions are clearly articulated and culturally aligned across regions.
• Drive product adoption by collaborating with demand generation, lifecycle, and communications teams to deliver compelling product narratives across the full customer funnel.
• Act as the connective layer between product, regional marketing, growth, and customer insights teams to ensure aligned and efficient execution in a matrixed environment.
• Partner with regional teams to develop launch plans, sales enablement materials, and market-specific content that support market readiness.
• Synthesize competitive, customer, and market insights from international teams to inform product strategy and marketing direction.
• Uphold global narratives and positioning while empowering regional teams with the flexibility to adapt based on local market dynamics.

Requirements

• 5-7+ years of experience in product marketing, including 2–3 years in a globalization, regional, or international role.
• Demonstrated success scaling product marketing programs across multiple international markets.
• Proven experience working across time zones in a matrixed, cross-functional environment.
• Strong understanding of B2B technology products, ideally within fintech, commerce, or platform ecosystems.
• Strategic thinker with the ability to design scalable processes while crafting clear, high-impact messaging.