Product Manager / Director, User Growth (Push / Email)

OKX; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading crypto firm in Singapore is seeking a Push Product Manager to lead the strategy and optimization of push notification systems. The role involves owning the product lifecycle, collaborating cross-functionally to enhance user engagement through targeted push messaging. The ideal candidate has 3–6 years of product management experience in relevant sectors and strong analytical skills. Competitive benefits offered.

Benefits

L&D programs

Wellness allowances

Comprehensive healthcare schemes

Qualifications

• 3–6 years of product management experience in relevant fields.
• Experience with mobile ecosystems and push notification rules.
• Strong analytical skills and comfort with data.

Responsibilities

• Own the product roadmap for push notifications across platforms.
• Define and drive the strategy for push messaging.
• Lead A/B tests to optimize messaging efficiency.

Skills

Product management experience

Analytical mindset

Cross-functional collaboration

Communication skills

Tools

A/B testing tools

Data platforms

Job description

About The Opportunity

We are looking for a data-driven and customer-obsessed Push Product Manager to lead the strategy, development, and optimization of our push notification systems. In this role, you will own the end-to-end product lifecycle of push messaging, working cross-functionally with engineering, design, marketing, CRM, and analytics to build personalized, timely, and high-impact messaging experiences across our mobile and web platforms.

You will play a key role in driving user engagement, retention, and conversion through effective use of push notifications—balancing personalization, timing, frequency, and business impact.

What You\'ll Be Doing

• Own the product roadmap for push notifications across platforms (mobile, web, app).
• Define and drive the strategy for push messaging, including targeting, personalization, segmentation, and delivery logic.
• Partner with CRM, marketing, and lifecycle teams to support campaign execution through platform capabilities.
• Work closely with engineering to design and scale the push notification infrastructure, ensuring performance, reliability, and compliance.
• Lead experimentation (A/B tests) to optimize send times, copy, CTA, and frequency caps.
• Monitor and report on key engagement metrics ( CTR, opt-in/out, delivery rate, conversions) to inform strategy and improvements.
• Ensure push experiences are aligned with customer needs and are non-intrusive, valuable, and timely.
• Partner with compliance and legal teams to ensure adherence to privacy regulations (e.g., GDPR, CCPA).
• Stay up-to-date on industry trends, tools, and best practices in push notification technology and lifecycle marketing.

What We Look For In You

• 3–6 years of product management experience, ideally in crypto, fintech, news, e-commerce, or mobile-first companies.
• Experience with mobile ecosystems (iOS/Android push behavior, permissions, etc.).
• Good understanding of different vendors\' push notification rules and capabilities.
• Strong analytical and experimentation mindset; comfort with A/B testing tools and data platforms (e.g., Amplitude, Mixpanel, GA, Looker).
• Exceptional cross-functional collaboration skills with engineering, design, and marketing teams.
• Ability to write clear and concise product requirements and user stories.
• Excellent communication and stakeholder management.

Nice-To-Haves

• Background in CRM, lifecycle marketing, or retention.
• Familiarity with in-app messaging, SMS, email, and multi-channel orchestration.
• Prior experience working with personalization and machine learning models.
• Technical fluency to work effectively with developers on system architecture.

Other benefits often associated with the role include L&D programs and education subsidies for employees\' growth, team-building programs and company events, wellness and meal allowances, and comprehensive healthcare schemes for employees and dependants. More details will be shared during the process.

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