Marketing Communication Manager/ Director (AWS/ Orchard)

ROYAL PLAZA; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading hotel in Singapore is seeking a Marketing Communications Manager to spearhead marketing strategy across Rooms and F&B sectors. This role requires a seasoned marketing professional with 8-10 years' experience in hospitality, combining strong digital transformation skills with proven leadership in marketing campaigns. The ideal candidate will drive brand visibility, enhance direct business, and oversee comprehensive marketing initiatives to achieve commercial goals. Candidates who have guided independent hotels or boutique brands are encouraged to apply.

Qualifications

• 8–10 years of experience in marketing, communications, and digital strategy, preferably in hospitality.
• Strong understanding of hotel and F&B operations for marketing integration.
• Experience in leading digital campaigns including SEO and social media.

Responsibilities

• Lead development and implementation of Annual Business and Marketing Plan.
• Oversee branding and digital projects to enhance marketing competency.
• Manage media relations and crisis communication.

Skills

Marketing strategy

Digital transformation

Stakeholder management

Interpersonal skills

Job description

Mar Comm Manager

Job Summary:

Lead the hotel’s overall marketing and communications strategy across Rooms and F&B to strengthen brand visibility, drive direct business, and enhance in-house marketing capabilities. Partner closely with Revenue and F&B teams to deliver integrated campaigns and digital initiatives that support the hotel’s commercial goals.

Areas of Focus:

Develop and execute a 360° marketing and communications plan that spans branding, digital, public relations, partnerships, and e-commerce. Build internal marketing capability, strengthen the hotel’s direct business channels, and position Royal Plaza as a leading independent hotel in Singapore.

Strategic Responsibilities / Duties:

• Lead the development and implementation of the Annual Business and Marketing Plan across Rooms, F&B, and e-commerce.
• Oversee branding and digital transformation projects to build in-house marketing competency.
• Drive direct business by optimising hotel and F&B campaigns beyond OTA reliance.
• Build and maintain strategic partnerships to expand brand reach and revenue potential.
• Plan and execute multi-channel marketing and PR initiatives to achieve targeted ROI and KPI outcomes.
• Guide development of an integrated e-commerce platform to grow direct revenue and customer engagement.
• Oversee online and offline customer journeys and ensure consistent brand messaging across all touchpoints.
• Manage media relations, publicity, and crisis communication.
• Provide marketing leadership and guidance to the Senior Marketing Executive and agency partners.
• Report campaign performance, ROI, and key insights to the Commercial Director.

Key Skills and Requirements:

• Minimum 8–10 years of progressive experience in marketing, communications, and digital strategy, preferably within hospitality (Rooms and F&B exposure essential).
• Strong understanding of both hotel and F&B operations, with a proven ability to integrate marketing efforts across departments.
• Demonstrated success in leading digital performance and brand campaigns (SEO, SEM, metasearch, CRM, social media, and content strategy).
• Strategic thinker with analytical and data-driven decision-making skills.
• Experienced in partnerships or ecosystems such as Triptease, D-Edge, and Sojern will be an advantage.
• Strong leadership, stakeholder management, and project management abilities.
• Excellent interpersonal and communication skills with a flair for storytelling and brand development.
• Resourceful, agile, and adaptable to evolving market dynamics.

Who Should Apply:

This role is ideal for a senior marketing professional currently leading digital and brand functions within hospitality or travel-tech ecosystems.
Candidates who have guided independent hotels or boutique hospitality brands—especially those who have successfully driven direct revenue growth through digital strategy—will be well suited.