Growth Marketing Manager

MAX NOW PTE. LTD.; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A leading fintech-travel startup in Singapore is looking for a hands-on Growth Marketing Manager to drive content strategy, partnerships, and integrated marketing campaigns. The ideal candidate is proactive, has strong execution skills, and thrives in a fast-paced startup environment. You will lead social media growth, plan compelling marketing initiatives, and mentor junior marketers. Join us to shape the future of travel rewards and enjoy flexible work options and meaningful perks.

Benefits

Flexible work

Office gym

Travel benefits (Max Miles)

Qualifications

• Ability to turn industry trends into engaging content.
• Experience with marketing communication strategies.
• Strong leadership skills to mentor interns.

Responsibilities

• Own social media growth engine and content strategy.
• Lead partner co-marketing activations with business development.
• Plan and execute integrated marketing campaigns.
• Mentor junior marketers and set performance goals.

Skills

Proactive execution

Fluency in AI tools for content

Storytelling and performance understanding

Startup-minded and adaptable

Job description

Roles & Responsibilities

HeyMax is on a mission to revolutionize travel by transforming everyday spend into travel rewards. Our platform helps users maximize their loyalty points and unlock unforgettable trips — with flexibility, transparency, and fun.

We're now expanding our marketing team — and we’re looking for a proactive Growth Marketing Manager to join our growing team. You’ll play a crucial role in building up HeyMax content, driving organic engagement, and ensuring our marketing operations run smoothly. If you thrive in a high-growth, fast-paced startup environment and love both the creative and technical sides of marketing, we’d love to hear from you.

What You’ll Do

Acquisition & Reach

• Own the social media growth engine end-to-end — from ideation to publishing and analytics; lead content strategy, social posting cadence, and real-time trend activation. You will own HeyMax’s brand presence across social platforms, managing our content pillars, tone, and communication direction. This includes ideating and scripting content, and using AI-powered tools to scale production. You’ll turn industry trends, loyalty hacks, and user insights into digestible, engaging content that positions HeyMax as the go‑to authority in rewards and smart travel.
• Lead partner co-marketing activation alongside BD: In collaboration with the BD team, you will bring merchant partnerships to life through compelling marketing moments — from launch messaging to social posts, landing pages, email features, and co-marketing kits. You will make every partner launch feel meaningful to users and maximize reach across channels.
• Own marketing comms strategy, you will oversee the messaging across our website, product education content, and blog/editorial output. Working closely with product and operations, you will translate complex reward concepts into simple, compelling, user-friendly language. You’ll ensure our educational content builds trust and confidence in every stage of the loyalty journey.
• Plan and execute full-funnel integrated campaigns: launch hooks, content waves, landing pages, tracking, measurement, and iteration across paid + organic channel.

Team Execution & Leadership

• Lead and mentor marketer intern / junior marketer; set weekly goals, review deliverables, coach on brand voice + execution quality, and build a culture of speed + learning

You Are:

Proactive and resourceful — you don’t wait, you move. Obsessed with execution and iteration

Fluent in AI tools for content, research, automation

A storyteller who understands performance

Hungry, curious, and comfortable with ambiguity

Startup-minded: scrappy, fast, biased toward action

You will drive content, partnerships GTM, SEO, social, and campaigns — and work closely with creative and growth hacker to scale HeyMax’s user growth.

If you get excited by building from zero, experimenting rapidly, and using AI to 10x your output — you’ll thrive here.

We’re looking for a hands‑on, AI‑native Growth Marketing Manager who thrives in fast‑moving startup environments. This is not a “manage vendors and wait for approvals” job. This is a roll‑up‑your‑sleeves, build and ship daily role.

What Makes HeyMax… HeyMax

• Shape the future of a growing fintech‑travel startup
• Work with a high‑ownership, fast‑moving team
• Take your love for travel and rewards to the next level
• Flexible work and perks that actually matter (hello, Max Miles ✈️)
• We have an office gym set up 🏋🏼♀️