Social Media Marketing Executive

ACT 3 INTERNATIONAL PTE LTD; Singapore; On-site; SGD 100,000 - 125,000; Part time

Job summary

A leading educational enrichment provider in Singapore is looking for a freelance social media manager to handle content creation, ads, and on-ground capture. This hands-on role involves managing social media for platforms like Instagram and Facebook, creating videos, and being present during classes. Candidates should have strong experience in social media management and ad performance, along with video capabilities. A portfolio showcasing prior work is required, along with weekend availability for on-site duties.

Qualifications

• Proven experience managing social media accounts for education or family-focused brands.
• Hands-on experience running paid ads.
• Strong video shooting and editing skills.
• Portfolio required: social accounts, videos, ad results.

Responsibilities

• Plan and manage weekly social media content across multiple platforms.
• Create short-form videos and performance-led edits.
• Shoot photos and videos during classes.
• Write captions aligned with brand voice.
• Set up, run, and optimise Meta ads.
• Track results weekly and adjust content accordingly.
• Coordinate with teams around term launches.

Skills

Social media management

Video shooting

Video editing

Paid ads management

Job description

Role
Own the company’s social media execution end to end on a freelance basis. Content, ads, and on-ground capture. This is a hands‑on delivery role, not a strategy‑only seat.

Key Responsibilities

• Plan and manage weekly social media content across Instagram, Facebook, and TikTok.
• Create short‑form videos: Reels, Shorts, performance‑led edits.
• Shoot photos and videos during classes. On‑site presence required on Saturdays.
• Write clear, parent‑facing captions aligned with the brand voice.
• Set up, run, and optimise Meta ads for enrolment and trial class leads.
• Track results weekly; adjust content and ads based on performance data.
• Coordinate with programme and operations teams around term launches and key campaigns.

Engagement Terms

Freelance contract role. Monthly retainer or per‑project basis.

Requirements

• Proven experience managing social media accounts for education, enrichment, or family‑focused brands.
• Hands‑on experience running paid ads.
• Strong video shooting and editing skills. Phone and basic gear mastery expected.
• Comfortable working with children and in live class environments.
• Reliable availability on weekends.
• Organised, self‑directed, deadline‑driven.
• Portfolio required: social accounts, videos, ad results.