[FMCG] Trade Marketing Assistant Manager (5months)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore seeks a Trade Marketing professional with 4 to 6 years of experience, preferably in the FMCG industry. The role includes analyzing category performance, executing marketing activities, and ensuring visibility standards across channels. Candidates should possess a degree in Business or Marketing and have strong analytical, strategic thinking, and interpersonal skills. The position also requires a valid driver's license and a willingness to travel for work.

Qualifications

• 4 to 6 years of Trade Marketing experience, with 2 years in Sales in FMCG.
• Self-motivated, independent, and innovative.

Responsibilities

• Support category performance analysis and distribution gap identification.
• Execute trade marketing calendar and coordinate promotions.
• Ensure effective implementation of trade displays and visibility standards.
• Track promotional spending and activity performance.

Skills

Analysis using AC Nielsen

Strategic thinking

Interpersonal skills

Team player

Education

Degree in Business, Marketing or related disciplines

Job description

1. Category Insights & Review

• Support ongoing analysis of category performance, distribution gaps, and channel opportunities using retail audit data, shopper insights, and internal sales reports.
• Prepare monthly category and channel summaries highlighting key performance indicators and competitor movements.
• Assist in customer and distributor business review preparation and data consolidation.

2. Channel & Shopper Activation

• Execute the trade marketing calendar and in-trade activities in line with brand and channel priorities.
• Coordinate with Sales and Marketing teams to roll out promotions, product launches, and in-trade activations (including E-Commerce programs, chef ideation sessions, and trade collaborations).
• Manage distributors and agencies for timely campaign execution and visibility initiatives.
• Maintain the Integrated Marketing Calendar and ensure alignment of activation timelines across functions.
• Support development of POP materials, trade premiums, and display guidelines.

3. In-Trade Execution Excellence

• Ensure trade activities, displays, and visibility standards are implemented effectively across retail and food service channels.
• Work with agency partners for ground activation, cooking demos, and sampling events.
• Issue clear monthly sales bulletins and activity updates for the field team.
• Monitor and report execution performance, campaign compliance, and key competitor activities.

4. Reporting & Administrative Responsibilities

• Track and report promotion spending, trade display investments, and post-activity evaluations.
• Support maintenance of promotional pricing structures and trade spend tracking.
• Provide regular reports and updates to the Associate Business Director on activity performance and trade visibility.

Requirements:

• Degree holder in Business, Marketing or related disciplines
• At least 4 to 6 years of working experience in Trade Marketing, preferably 2 years Sales experience or similar capacity, from FMCG industry.
• Good in analysis using AC Nielsen, internal and external sales data.
• Well discipline, action oriented, self-motivated, work independently, innovative.
• Good analytical and strategic thinking skill with CAN-DO attitude.
• Team player, excellent inter-personal skills, enthusiastic and determined to succeed in challenging environment.
• Pursue innovation and change with a mindset of continuous improvement.
• Willing to travel, out-stations and overseas where required.
• Has a valid driver’s license

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