Education Transformation Manager

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global cosmetics company in Singapore is seeking a professional to lead brand education strategy and initiatives. You will develop a comprehensive education plan, coach your team, and drive performance analysis through KPIs. This role involves organizing key events, creating educational materials, and leveraging digital channels for mass education outreach. Ideal for those with a passion for beauty and brand development.

Responsibilities

• Responsible for brand education strategy.
• Develop and implement full year education plan.
• Lead and coach education team in executing initiatives.
• Massify education via digitalization and social media.
• Organize key education events.
• Create and relay education modules.
• Prepare training materials and presenters.
• Analyse performance of education efforts.
• Track education performance through KPIs.
• Lead education reporting and projects.
• Monitor competition and market trends.

Job description

Responsibilities

• Responsible for brand education strategy, ongoing development of all education activities & deliver brand education KPIs
• Develop and implement full year education plan, calendar & Train the Trainer sessions
• Conceptualise, plan and drive education with 360 plans for overall education, new launches, campaigns/projects/JBP integrating O+O learning, following brand guidelines and in coherence with brand image
• Lead, guide and coach education team in executing education initiatives & plans to achieve brand objectives (ISMS, reactivation, conquest etc), monitor day to day activities (routing, buddy system etc) as well as developing individual talent and development
• Massify education via education digitalization - driving O+O education & educators' social media postings
• Organize key education events with strong collaboration with education, commercial & marketing teams and external POL community
• Create local education modules &/or incorporate relevant DMI education modules. Relay education content to education team and ensure the drive of education activities and their visibility in the trade and among hair pros
• Prepare education materials, training decks and presenters for education training / commercial team sharing
• Analyse performance of education effort in all channels (online & offline)
• Strategise, drive and track education performance through global and local KPIS and report education KPIs to local & zone leaders in a clear, structured and strategical manner
• Take the initiative to lead multibrand / cluster education reporting and education projects on division level
• Monitor competition and master market, salons, and trends - Shade spectrum / ISMS / ROI / trend insights