ECOMMERCE & MARKETING EXECUTIVE

Greybox UE Square (Singapore) Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A specialty coffee brand in Singapore is seeking an E-Commerce and Marketing Manager to oversee sales performance, drive marketing campaigns, and manage influencer collaborations. The role involves strategic oversight across e-commerce platforms, ensuring effective brand activations, and monitoring campaign performance. The ideal candidate has experience in digital marketing and strong negotiation skills, with a passion for creative content and community engagement.

Responsibilities

• Account for overall e-commerce sales performance across platforms.
• Drive sales conversion and category expansion across e-commerce accounts.
• Develop data-driven strategies to increase market share and revenue.
• Lead demand forecasting to maintain optimal stock levels.
• Lead negotiations with e-commerce platforms for better terms.
• Liaise with headquarters to drive aligned e-commerce initiatives.
• Assist in executing integrated marketing campaigns.
• Coordinate creative production and manage deliverables.
• Plan and publish engaging content across social media.
• Work with agencies to produce on-brand content.
• Identify and coordinate with local influencers and media.
• Support press outreach and content collaborations.
• Organise and run pop-up events and community activations.
• Manage logistics and vendor coordination.
• Monitor campaign performance and generate reports.
• Stay informed on industry trends to inform marketing strategy.

Job description

Singapore's speciality coffee brand Greybox Coffee first established our presence in 2019 and since amassed a loyal following with our diverse coffee and food menu designed to satisfy every craving. Our specialty coffee menu includessingle origin pour-overs from Ethiopia, Jamaica and Colombia, as well asa premium Geisha blend from Panama.

Inventory and Sales Management (E-Commerce and Food Delivery Platforms)

• Account for the overall e-commerce sales performance across pureplay e.g. Shopee and Lazada and food delivery platforms e.g. Grab, FoodPanda, Deliveroo

• Drive sales conversion, category expansion, and pricing competitiveness across key e-commerce accounts

• Develop and implement data-driven growth strategies to increase market share, revenue, and profitability in the e-commerce ecosystem

• Lead the e-commerce demand forecasting process, ensuring precise volume projections to maintain optimal stock levels

Negotiation & Strategy (E-Commerce and Food Delivery Platforms)

• Lead commercial negotiations with e-commerce platforms to unlock better terms, including discount structures, ad placements, and promotional funding

• Liaise with Chinese Headquarters to drive e-commerce initiatives by aligning strategies across different markets for synchronized campaigns, mega sale events, and omnichannel activations

Campaign Support & Coordination

• Assist in executing integrated marketing campaigns across digital, retail and out-of-home channels

• Coordinate creative production, track timelines, and manage deliverables across outlets and teams

Social Media & Content

• Help plan, create and publish engaging content across Xiaohongshu, Instagram, TikTok and Facebook

• Work with agencies and creators to produce on-brand content that drives engagement

Influencer Engagement

• Assist in identifying and coordinating with local influencers, media, and brand partners

• Support press outreach, seeding initiatives and content collaborations

Events & Brand Activations

• Help organise and run pop-up events, in-store experiences, and community activations

• Manage logistics and vendor coordination to ensure smooth execution

Reporting & Insights

• Monitor campaign performance and generate post-campaign reports

• Stay on top of industry trends and competitive activities to inform marketing strategy