E-Category Specialist

Decathlon Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global sporting goods retailer in Singapore is seeking an E-Category Specialist to enhance digital presence and drive sales through strategic plans. This role requires a blend of creativity, analytical skills, and a passion for sports, enabling massive customer satisfaction and ongoing growth. Responsibilities include developing category sales strategies, improving product visibility, and fostering collaboration across retail teams. If you're ready to take your career to the next level in a dynamic environment, this is the opportunity for you!

Benefits

20% staff discount on products

Monthly bonuses up to 20%

Opportunity for profit-sharing

Flexible spending allowance

Comprehensive medical and insurance coverage

Dental benefits

Health screening allowance

Maternity benefits

Qualifications

• Experience in digital commerce and customer satisfaction.
• Ability to track performance indicators and drive commercial success.
• Experience in developing merchandising and digital content strategies.

Responsibilities

• Enhance product and service visibility and drive e-commerce metrics.
• Own the commercial success of the category in Singapore.
• Develop annual business trajectories and action plans aligned with strategies.

Skills

Empathy

Leadership

Flexible and Adaptable

Influential Communication Skills

User trajectory building

Keyword research

Tools

Google Analytics

ContentSquare

SPID

Tesseract

Sphere

Algolia

Contentful

Job description

Careers that let you play !

We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport! 🏆🌟

What is our culture like ?

Where decisions spark High-fives :

Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs! 💪

Our game plan? Preserving the world together! 🌍🚀🏅

Your career touchdowns :

At Decathlon, we're not just talking about career growth – it's a wild ride! 🚀 Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure! 🌍🏀🎉

Live for sports ? Now do it for a living :

At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations! 🏆🎉🏅

As a E-Category Specialist, I will:

• Enhance product and service digital visibility and drive key digital commerce metrics, prioritizing customer satisfaction and lifetime value.
• Optimize local digital assortment and implement commercial actions to increase sustainable revenue across all platforms.

Responsibilities

Develop and execute category sales and sustainability strategies

• Own the commercial success of my category within the country, rigorously tracking and driving key performance indicators.
• Develop and implement an ambitious annual business trajectory and supporting weekly action plans, ensuring alignment with supply chain capabilities and global strategies.
• Define and execute impactful local promotions and commercial activations, in collaboration with growth marketing teams.
• Support the implementation of circular economy models for the category.
• Share best practices with counterparts in countries and zones.

Develop and manage merchandising & digital content

• Enhance product discovery and boost online conversion
• Activate the tree structure of my category according to Decathlon's digital merchandising guidelines.
• Own and optimize category-specific landing pages (PLPs, PDPs) and understand their impact on the overall checkout process.
• Optimize internal search engine and internal search result page.
• Drive content marketing plan for my category.
• Ensure consistent branding and messaging across all category pages and landing pages.

Shape market and local digital assortment

• Continuously monitor the local market and digital competitors (activities, pricing, assortment).
• Manage the product life cycle, from ensuring optimal stock and availability to efficient end-of-life management, in close coordination with the supply chain.
• Analyze my local digital assortment's performance to make data-driven product selections.
• Partner with brands and marketplace counterparts to optimize the product discovery process and boost performances.
• Stay informed about industry trends and best practices in e-commerce.
• Ensure compliance with legal and regulatory requirements.

Enhance customer acquisition and experience

• Drive customer acquisition and foster loyalty (CLV), through the category attractiveness, efficiency and visibility.
• Collect and analyze user feedback across all digital touchpoints within the categories.
• Configurate automation tactics to personalize the user's journey.
• Facilitate the transfer of digital-exclusive product knowledge to retail teams.
• Collaborate with retail teams to cultivate a cohesive omnichannel experience, driving seamless online-to-offline journeys for customers.
• Work together with digital commerce experts in order to create maximum value in the online journey.

Skills requirements :

• Passionate and committed to users - Empathy, continuous self questioning, ability to learn
• Ability of projection and think beyond next quarter.
• Leadership: able to drive the team in passing the sense, federating the team in a network mode.
• Flexible and Adaptable
• Influential Communication Skills and Presentation Skills
• Listen to and give feedback, take a step back - Keep a good knowledge of the domain (competitive environment), of the users (and its needs), in strategic marketing
• Negotiate, compromise and facilitate the interactions between commercial teams and supply teams
• Build a user trajectory for your sport
• I pilot my activity weekly and monthly
• Display the right offer and merchandising with the help of tools like SPID, Tesseract, Sphere , Algolia, PIXL, Contentful
• Analyse the user journey and the business of your sport universe with Google Analytics and ContentSquare
• Ability to conduct keyword research for your sport to optimise your SEO strategy.

💰 A remuneration That Grows With You:

• Monthly bonuses, up to a whopping 20% of your base salary.
• Dive into the opportunity to become a Shareholder and share in the success of our global family.
• At the end of the year, reap the rewards of profit sharing based on the performances across the country.

🚀 Climb the Career Ladder:

• Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
• Chart your course with internal career progression opportunities in both retail and our incredible support team.

💸 Flexibility That Fits Your Lifestyle:

• Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;

🛍️ Be the Ultimate Decathlon Insider:

• Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports! 🚴⛺🛶

❤️ Because We Care About You:

• We've got your well-being covered with comprehensive medical and insurance coverage.
• Flash that winning smile with dental benefits.
• Keep your health in check with a health screening allowance.
• For our female champions, enjoy maternity benefits designed just for you.
• And when life throws curveballs, lean on our counseling sessions for support.

🏋️♀️ Sports, Community, and Bonding:

• Kick off those shoes and join in the sports fun after work or during store meetings.
• Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!

At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together! 🌟🏆🎉

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