Direct Response Copywriter

Scientific Growth; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A fast-growing marketing company in Singapore is seeking a talented direct response copywriter. This entry-level role involves creating compelling online and offline marketing campaigns, analyzing data to target audiences effectively, and collaborating with teams to ensure alignment with marketing strategies. Candidates should have a Bachelor's degree or Diploma in Marketing or Mass Communications, and possess excellent writing and communication skills. A portfolio of written work is required. Training in high-converting messaging and CRO will be provided.

Qualifications

• Understanding client's business and marketing objectives.
• Conducting research for targeted and effective copy.
• Regular communication with product and content teams.

Responsibilities

• Creating and editing online and offline sales copy.
• Collaborating with the marketing team for strategy alignment.
• Executing campaigns based on data insights.

Skills

Excellent verbal and written skills

Knowledge of direct response marketing

Communication skills

Organizational skills

Detail oriented

Education

Bachelor’s degree or Diploma in Marketing or Mass Communications

Tools

Microsoft Word

PowerPoint

Excel

Job description

We are looking for a talented direct response copywriter to join the ranks of a fast-growing marketing company. The copywriter will be in charge of creating results-driven online and direct mail marketing campaigns across various industries.

You will be responsible for creating both print and web copy including long copy sales letters, email campaigns, telemarketing scripts, seminar scripts and other forms of direct response copies.

To succeed in this role, the copywriter must be able examine and analyse data insights to understand our partner’s target audience and execute full copy-writing campaigns to drive more leads and sales.

The copywriter must be able to thrive in a results-driven environment and work closely with the rest of the team.

This is an entry level position for anyone with an interest in writing and design. You’ll be trained on crafting high converting marketing messages and conversion rate optimization (CRO).

Primary Responsibilities

Understand the client’s overall business, brand and marketing objectives and proactively contribute to their success.

Carry out in-depth research of the client’s business and their target audience in order to develop copy with maximum appeal and relevance.

Communicate regularly with the product and content team to understand the product benefits and specifications.

Work closely with the marketing team to ensure that the sales copies created advanced the overall marketing strategy.

Creating and editing offline and online copy for our offers, sales funnels and digital advertising.

Key Characteristics

Excellent verbal and written skills.

Thorough knowledge of direct response marketing.

Great communication skills

People focused – believe in building strong working and personal relationships with his / her team members.

High personal standards.

Self-starter, self-motivated and self-directed.

Curious.

Creative

Knowledge and interest in entrepreneurship, business growth and direct response marketing.

Has integrity.

A competitive spirit.

Organized.

Detail oriented.

Works well under deadlines and pressure

Able to adapt to a dynamic and changing work environment and deal with ambiguity.

Desired Skills & Expertise

Bachelor’s degree or Diploma in Marketing or Mass Communications.

Proficient with Microsoft Word, Power‑Point and Excel.

Reasonably good communication skills.

Portfolio of recent written work.