Digital Marketing (Media Buyer/Performance Marketer) – Non-Client Facing

OOM PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Performance Marketer/Media Buyer to support the planning, execution, and optimization of digital campaigns across various channels. The ideal candidate will work collaboratively with teams, ensuring alignment with audience intent and KPI objectives. This backend-focused role requires analytical problem-solving skills and knowledge of performance marketing. The position requires at least one internship and familiarity with Google and Meta Ads. Join us to grow in a fast-paced agency environment.

Qualifications

• At least one internship in a digital marketing agency environment.
• At least 1 year in execution of Paid Ads on Google and Meta.
• Basic familiarity with digital marketing tools, training provided.

Responsibilities

• Build and launch campaigns across various platforms.
• Conduct daily/weekly optimisation of bids and budgets.
• Prepare periodic client reports using standard templates.
• Monitor asset delivery and ensure accuracy.

Skills

Analytical problem-solving

Digital marketing

Data analysis

Cross-functional teamwork

Education

Diploma in Marketing, Communications, Business, or related field

Tools

Meta Ads Manager

Google Ads

GA4

Excel

Job description

*Hiring for Associate and Executive level

Role Overview

The Performance Marketer/Media Buyer/Paid Ads Associate supports the planning, execution, optimisation, and reporting of digital campaigns across Meta, Google, and relevant paid channels. This role is ideal for someone who enjoys analytical problem‑solving, structured execution, and rapidly learning how marketing performance is built, measured, and improved inside a high‑growth agency environment.

The associate will work closely with digital marketers, the ARC team, and creative teams to ensure campaigns are aligned to audience intent, funnel objectives, and client KPIs. This is a 100% backend role that requires no client facing duties.

Key Responsibilities:

1. Campaign Setup & Execution (Paid Social & Paid Search)

• Build and launch campaigns across Meta Ads Manager, Google Ads, YouTube, TikTok and other relevant platforms.
• Execute targeting setups, placements, budgets, and A/B testing structures.
• Maintain clean campaign organisation following internal naming conventions.
• Prepare daily performance checks and ensure campaigns meet pacing and budget utilisation targets.

2. Performance Monitoring & Optimisation

• Conduct daily/weekly optimisation of bids, budgets, audiences, ad sets, keywords, and creative variations.
• Identify underperforming segments and propose corrective action.
• Track micro‑signals (CTR, CVR, CPC, CPL, landing page trust signals) to improve overall funnel performance.
• Flag anomalies or performance risks to senior Account Managers immediately.

3. Reporting & Insights

• Prepare periodic client reports using standard agency reporting templates.
• Summarise wins, losses, learning insights, and next steps.
• Extract platform data and ensure accuracy before exporting.
• Maintain dashboards for internal monitoring.

4. Creative Coordination & IVC Alignment

• Work with the creative team to brief required assets.
• Provide clear IVC requirements, audience insights, and performance feedback.
• Monitor asset delivery and ensure handover to PM team is complete and accurate.
• Support testing: thumbnails, headlines, CTA variations, hooks.

5. Audience, Keyword & Competitor Research

• Use platform tools and external research methods to analyse audience behaviour.
• Conduct competitor ad analysis (Meta Ad Library, Google SERPs, landing pages).
• Recommend opportunities for targeting, messaging, and funnel improvement.

6. Landing Page & Funnel Quality Checks

• Perform technical checks on client websites and DLPs (loading speed, CTA clicks, form health).
• Ensure alignment between ad messaging, landing page content, and offer positioning.
• Flag issues to relevant internal teams.

Required Qualifications:

• Diploma in Marketing, Communications, Business, or related field.
• At least one internshipin a digital marketing agency environment.
• At least 1 year in the digital marketing/performance marketing field executing Paid Ads on Google and Meta (Executive).
• Strong interest in performance marketing and data analysis.
• Basic familiarity with Meta Ads Manager and Google Ads (training provided). (Associate)
• In‑depth familiarity with Meta Ads Manager, Google Ads, GA4 and Conversion Tracking (Executive).
• Comfortable with Excel/Sheets, data interpretation, and fast execution cycles.
• Strong communication skills and the ability to work with cross‑functional teams.

Preferred Qualities:

• Curiosity and willingness to experiment with new ideas.
• Strong sense of ownership and self‑improvement.
• Ability to handle multiple tasks in a fast‑paced agency environment. Launch, optimise, and scale paid campaigns while growing your digital marketing career with a dynamic team.