Digital Marketing Executive: Drive Campaigns & Growth

OVERSEA-CHINESE BANKING CORPORATION LIMITED; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading financial institution in Singapore is looking for a Digital Marketing Executive to enhance customer engagement and drive growth within the Global Consumer Financial Services division. The position requires a recent graduate with strong interpersonal skills and an eagerness to learn, particularly in digital marketing strategies and MarTech tools. This role offers a unique opportunity to execute campaigns across various digital channels and improve performance metrics, all within a supportive and innovative environment.

Benefits

Competitive base salary

Flexible benefits

Learning and professional development opportunities

Qualifications

• Recent graduate from a Polytechnic or University.
• Strong interpersonal and networking skills.
• Detail-oriented with excellent organisational abilities.
• Comfortable with digital communication tools.
• Eager to learn MarTech tools.

Responsibilities

• Execute marketing campaigns across digital channels.
• Develop marketing materials for Credit Cards and Deposits.
• Monitor and optimise campaign performance.
• Track and report on campaign data.
• Conduct competitive analysis.
• Manage campaign setup.

Skills

Interpersonal skills

Detail-oriented

Organisational skills

Time management

Familiarity with social media

Eager to learn MarTech tools

Education

Diploma or degree in relevant field

Tools

Adobe Analytics

Adobe Target

Interwoven

Job description

A leading financial institution in Singapore is looking for a Digital Marketing Executive to enhance customer engagement and drive growth within the Global Consumer Financial Services division. The position requires a recent graduate with strong interpersonal skills and an eagerness to learn, particularly in digital marketing strategies and MarTech tools. This role offers a unique opportunity to execute campaigns across various digital channels and improve performance metrics, all within a supportive and innovative environment.