Digital Marketing Executive

BEAUTIFUL MUM PAYA LEBAR PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A growing marketing firm in Singapore is seeking a Digital Marketing Executive to lead integrated marketing campaigns. The role involves managing paid channels, optimizing campaigns, and collaborating with influencers. Candidates should possess strong experience in digital marketing and a Bachelor's degree in a relevant field. This position offers an opportunity to drive marketing initiatives within a dynamic team.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience with Meta Ads and Google AdWords.
• Strong understanding of multi-channel marketing strategies.

Responsibilities

• Lead and execute digital marketing campaigns including Google Ads, Meta, and YouTube.
• Optimize and analyze campaign performance for business outcomes.
• Collaborate with KOLs for various marketing initiatives.

Skills

Meta Ads

Google AdWords

Marketing analytics tools

Brand development

Project management

Communication skills

Education

Bachelor's Degree in Marketing, Business, or Communications

Tools

Google Analytics

AdWords Editor

Job description

Roles & Responsibilities

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptualize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills and Qualifications

• Education: Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

We regret only shortlisted candidates will be notified.