Course Sales Executive

FINE WINES PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading fine wine retailer in Singapore is seeking a Course Sales Executive to grow enrolments in wine education programs. You will guide prospective students from initial enquiry through to course registration, blending sales skills and customer relationship building. The ideal candidate will have proven sales experience, preferably in the education or hospitality sector, along with strong communication skills. Competitive salary plus high commission is offered, along with career growth opportunities in a fast-expanding company.

Benefits

Competitive base salary + high commission

Career growth in a fast-expanding premium wine education company.

Qualifications

• Proven sales experience, preferably in education, hospitality, wine, or luxury goods.
• Strong communication and interpersonal skills, with the ability to engage and persuade.
• Self-motivated, results-oriented, and comfortable working towards sales targets.

Responsibilities

• Meet and exceed monthly course sales targets for wine, sake, food safety courses.
• Respond promptly to enquiries via email, phone, social media, and in-person meetings.
• Understand customers’ learning goals and recommend suitable courses.
• Maintain a database of leads and follow up to nurture long-term relationships.
• Recommend relevant wine events or premium courses to existing customers.
• Attend wine events, exhibitions, and networking functions to generate leads.
• Track and report sales performance, conversion rates, and customer feedback.

Skills

Sales experience

Communication skills

Interpersonal skills

Motivation

Job description

Fine Wines Pte Ltd is Singapore’s leading fine wine retailer and education provider, offering WSET-certified courses, professional sommelier training, and exclusive wine events. Our mission: We ensure you enjoy exceptional wines and world-class education, curated for the most discerning palates.

Role Overview

We are seeking a driven and personable Course Sales Executive to grow our enrolments in wine education programs. You will be the first point of contact for prospective students, guiding them from initial enquiry through to course registration. This role blends sales skills, product knowledge, and customer relationship building to inspire individuals to embark on their wine learning journey.

Key Responsibilities

• Drive Enrolments – Meet and exceed monthly course sales targets for wine, sake, food safety courses
• Lead Management – Respond promptly to enquiries via email, phone, social media, and in-person meetings.
• Client Engagement – Understand customers’ learning goals and recommend suitable courses.
• Relationship Building – Maintain a database of leads and follow up to nurture long-term relationships.
• Upselling & Cross-selling – Recommend relevant wine events or premium courses to existing customers.
• Market Outreach – Attend wine events, exhibitions, and networking functions to generate leads.
• Reporting – Track and report sales performance, conversion rates, and customer feedback.

Requirements

• Proven sales experience, preferably in education, hospitality, wine, or luxury goods.
• Strong communication and interpersonal skills, with the ability to engage and persuade.
• Self-motivated, results-oriented, and comfortable working towards sales targets.

Compensation & Benefits

• Competitive base salary + high commission
• Career growth in a fast-expanding premium wine education company.