Campaign Lead - Vertical

MoneyHero Group; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

A financial services company in Singapore is looking for a Campaign Lead to manage marketing campaigns and collaborate across various teams. Ideal candidates should have over 4 years of performance marketing experience, strong project management skills, and familiarity with AI marketing tools. This role offers a competitive salary, comprehensive benefits, and opportunities for professional growth in a dynamic work culture.

Benefits

Competitive salary

Annual leave

Professional training

Mental wellness program

Qualifications

• 4+ years of campaign management or performance marketing experience.
• Strong track record of running multi-channel campaigns.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, execute, and optimize marketing campaigns.
• Collaborate with teams to align campaign objectives.
• Track campaign ROI and provide post-campaign analysis.

Skills

Campaign management

Data analysis

Project management

AI tool familiarity

Cross-functional collaboration

Communication skills

Tools

Google Analytics

Meta

Google Ads

Job description

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

About the Job

As the Campaign Lead for [Vertical], you will be responsible for end-to-end planning, execution, and optimization of marketing campaigns within your assigned product vertical. You will work closely with the Country Manager, Group Head of Marketing and Commercial Lead to bring campaigns to life across multiple channels and markets.

This role is highly execution-driven and requires strong project management, data-led decision-making, and AI-tool familiarity to ensure campaigns deliver profitable customer acquisition and engagement.

The Senior Associate, Marketing will be responsible for:

• Translate vertical revenue priorities into actionable campaign strategies and timelines.
• Collaborate with commercial teams to align campaign objectives with partner budgets and offers.

End-to-End Execution

• Own the delivery of campaigns across performance, CRM, brand, content, and affiliate/creator channels.
• Coordinate with Country Marketing Leads to ensure local market execution and adaptation.

AI & Data-Driven Optimization

• Use AI-powered tools to automate campaign targeting, creative testing, and budget allocation.
• Monitor funnel metrics (applications, approvals, cancellations) and optimize for issued revenue and CM%.

Cross-Functional Collaboration

• Work with Product & Engineering (for landing pages, tracking, user flows) and Content/Creative teams (for campaign assets).
• Partner with RevOps to ensure accurate forecasting, attribution, and reporting.

Performance Management

• Track campaign ROI, CAC/LTV, and GP contribution.
• Produce post-campaign analysis with insights and recommendations for continuous improvement.

In this role, we are looking for someone with:

• 4+ years of campaign management or performance marketing experience, ideally in banking, fintech, insurance, or e-commerce.
• Strong track record of running multi-channel campaigns (performance, CRM, content, brand, affiliates).
• Familiarity with AI marketing tools (e.g., predictive targeting, automated bidding, content generation, attribution).
• Proficiency in analytics platforms (Google Analytics, Meta, Google Ads, CRM dashboards).
• Excellent cross-functional project management skills — able to work with Commercial, Product, Tech, Content, and Country teams.
• Strong analytical mindset; able to link campaign metrics to P&L impact.
• Excellent communication and collaboration skills, with ability to influence across functions and geographies.
• Success Metrics: Vertical campaign ROI and contribution to revenue/GP; CAC/LTV improvement and issued conversion rates; Partner satisfaction with campaign execution; Speed and efficiency of campaign delivery.

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group.

EEO Statement: MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and are committed to maintaining an inclusive and diverse working environment. Hiring decisions are based on business needs, job requirements and individual qualifications and shall not be influenced by any protected characteristics.

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