Brand Manager (9 months contract)

LEGO; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading toy manufacturer in Singapore is seeking a passionate Brand Manager to join their Marketing team. You will play a pivotal role in driving brand equity and consumer demand through innovative marketing strategies and initiatives. The ideal candidate has experience in consumer goods, strong analytical skills, and a collaborative spirit. This is a 9-month contract position with a hybrid work model and various benefits including family care leave, insurances, and colleague discounts.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus

Qualifications

• In-depth consumer goods experience with a track record in brand or product management.
• High level of marketing understanding and commercial competence.
• Experience driving brand growth and health metrics.

Responsibilities

• Develop and execute innovative marketing plans grounded in insights.
• Drive promotional planning in collaboration with account managers.
• Lead consumer sales recommendations and manage forecasting.

Skills

Digital Marketing

Marketing

Management Experience

Analysis Skills

Project Management

Branding

Tools

Microsoft PowerPoint

Job description

Job Description

Are you passionate about bringing innovative and impactful local marketing campaigns to life while building a beloved brand for the future

Join the LEGO Group and help deliver best‑in‑class marketing that recruits and excites the builders of tomorrow! This is a 9 months contract and no relocation assistance is offered for this position. Coverage of benefits for contractual positions may change or vary.

Core Responsibilities

We're seeking a passionate and dynamic Brand Manager to join our Marketing team in creating and fostering consumer demand for the LEGO Group by converting consumer shopper and market insights into compelling creative and innovative marketing initiatives!

You will play a central role in the marketing team as product expert for your portfolio and occasion responsibilities and be accountable for driving performance aligned with key success metrics.

• Be the product and audience expert for an assigned portfolio and occasion campaigns
• Develop and execute innovative marketing plans grounded in insights that drive brand equity and build active consumers
• Develop and implement media strategies (both traditional and digital) and PR strategies working closely with agency partners
• Drive promotional planning working closely with the key account managers and trade marketing team
• Input into the BU strategy development objective setting process and consumer communications planning
• Prepare for and present theme assortment and supporting marketing activities at key selling‑in and collaboration meetings throughout the year
• Lead consumer sales recommendations for your audience portfolio; which includes monthly forecasting and active participation in the S&OP planning process
• Have a continual improvement mentality; achieved through commercial performance review and analysis campaign after action reviews global case studies and performance benchmarks
• Close collaboration with a variety of functions across Marketing Sales Operations and Business Intelligence to ensure alignment with audience strategies and achievement of objectives

Play your part in our team succeeding

This role is part of the SMTR Marketing Organisation which includes Brand Marketing Digital Marketing Trade Marketing Events & PR and Marketing Investment Planning; all reporting to the Marketing Director.

Do you have what it takes

• In‑depth consumer goods experience with a track record in brand or product management
• High level of marketing understanding and commercial competence
• Experience driving brand growth and health metrics
• Excellent communication and presentation skills
• Strong analytical skills with a proficiency in using data to drive business results
• Positive and effective team‑player with experience working cross‑functionally to bring plans to life
• Time management skills with the ability to prioritize
• Curious about learning with a growth mentality

#LI-SW1

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if you’re interested in this role we encourage you to apply as soon as possible.

Whats in it for you

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
• Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
• The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex gender identity or expression race / ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
• The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

The LEGO Group is fully committed to Childrens Rights. Thank you for sharing our global commitment.

Just imagine building your dream career. Then make it real. Join the LEGO team today.

Required Experience :

Manager

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type :

Contract

Experience :

years

Vacancy :

1