Assistant Manager, Customer Relationship Management (CRM)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking an experienced CRM Manager to develop and execute CRM strategies focused on boosting sales and enhancing customer engagement. The role requires a minimum of 5 years in CRM, preferably in retail, and strong knowledge of Salesforce tools. You will collaborate with various teams, manage projects, and provide insights through data analytics to track campaign performance. This position offers an exciting opportunity in a dynamic environment.

Qualifications

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy, loyalty programs, and lifecycle management.
• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
• Experience in running CRM projects, campaigns, and UAT.
• Strong coordination and communication skills with cross-functional teams.
• Self-motivated, detail-oriented, able to manage multiple tasks.

Responsibilities

• Develop and manage the CRM program roadmap and activity calendar.
• Design full funnel customer journey including offerings and communications.
• Partner with internal IT to implement CRM campaigns and system improvements.
• Extract, analyze, and interpret CRM data for business decisions.

Skills

CRM strategy and execution

Salesforce Marketing Cloud

Project management

Cross-functional communication

Data analysis

Tools

Salesforce Marketing Cloud

Salesforce Loyalty Cloud

Salesforce Service Cloud

Job description

• Location: Suntec

• Monday to Friday Office hours:

Key Responsibilities:

1. CRM Program & Campaign Planning

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.

• Ensure all CRM initiatives are on-brand, targeted, and personalized

• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.

• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

1. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.

• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).

• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.

• Align with key stakeholders on all strategies and tactics and end to end coordination

1. Project Management & UAT

• Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.

• Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

1. Analytics & Reporting

• Extract, analyze, and interpret CRM data to support business decisions.

• Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.

• Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.

• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.

• Experience in running CRM projects, campaigns, and UAT.

• Strong coordination and communication skills to work effectively with cross-functional teams.

• Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment

Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOL job application platform - GO.

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