Digital Marketing

KKR; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading global investment firm is seeking an experienced Digital Marketing Manager in Singapore to lead digital initiatives across the Asia Pacific region. The selected candidate will develop and execute a digital marketing strategy, oversee regional campaigns, and collaborate with global teams to enhance client engagement. Ideal candidates should have over 10 years of digital marketing experience, strong analytical skills, and the ability to drive brand visibility across various digital channels. Fluency in English is essential, and knowledge of Mandarin is a plus.

Qualifications

• 10+ years of experience in digital marketing, preferably in financial services.
• Strong emphasis on paid media, social media, SEO, and email marketing.
• Ability to interpret metrics and make data-driven recommendations.

Responsibilities

• Develop and execute APAC digital marketing strategy.
• Oversee regional digital campaigns across multiple channels.
• Collaborate with global teams to tailor digital experiences.
• Ensure optimization and reporting of digital programs.
• Contribute to digital measurement and analytics requirements.
• Stay current with trends in digital innovation.

Skills

Digital marketing expertise

Social media

SEO

Email marketing

Project management

Analytical mindset

Communication skills

Fluency in English

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Adobe Analytics

Globalmeet

Job description

Company Overview

KKR is a leading global investment firm that offers alternative asset management, capital markets, and insurance solutions. The firm aims to generate attractive investment returns through a patient, disciplined approach, employing world-class people and supporting growth in portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit, and real assets and partners with hedge funds. Its insurance subsidiaries, under the Global Atlantic Financial Group umbrella, offer retirement, life, and reinsurance products. KKR has nearly five decades of experience, with approximately US$664 billion AUM as of March 31, 2025, and a global footprint across 26 cities in four continents. The firm manages investments across multiple asset classes and supports clients with tailored capital‑markets advice and financing solutions. KKR values collaboration, operating one P&L, and fosters a culture of shared success across its 4,000‑person team.

Position Summary

We are seeking an experienced and results‑oriented Digital Marketing Manager to lead digital initiatives across the Asia Pacific region. This role will shape the firm’s regional digital marketing strategy, driving brand visibility, lead generation, and client engagement across institutional, intermediary, and wealth channels.

Key Responsibilities

• Develop and execute APAC digital marketing strategy, aligning regional priorities with global objectives to support growth, particularly in the wealth market.
• Plan and oversee regional digital campaigns and performance marketing across paid, owned, and earned channels (search, display, social, and email).
• Collaborate with global and local MarComm teams to tailor digital experience, messaging, and journeys for APAC markets, ensuring consistency with brand and compliance requirements.
• Partner with digital product owners, analytics, operations, and enablement teams to strengthen digital targeting, marketing automation, and personalization capabilities.
• Ensure efficient execution, optimization, and reporting of digital programs to relevant stakeholders and business partners.
• Contribute to digital measurement and analytics requirements to guide development of KPIs, dashboards, and performance insights necessary for data‑led decision‑making.
• Champion digital innovation, staying current with trends, particularly within the APAC region, that enhance marketing effectiveness and client experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 10 years of experience in digital marketing, preferably within financial services or asset management.
• Digital marketing expertise with strong emphasis on paid media, social media, SEO, and email marketing.
• Experience using marketing automation platforms, CRM, analytics, and virtual event platforms (e.g., Salesforce, Adobe Analytics, Globalmeet).
• Strategic and tactical thinking to develop big‑picture strategies while managing day‑to‑day execution.
• Strong project management skills, with experience managing multiple priorities and stakeholders.
• Analytical mindset with the ability to interpret metrics and make data‑driven recommendations, adapting strategies to diverse regional markets.
• Excellent communication and collaboration skills, with fluency in English (Mandarin or other Asian languages a plus for regional market coverage).

Preferred Skill

• Understanding of B2B marketing and APAC financial markets and investor audiences.
• Experience working within a highly regulated environment with compliance review processes.

KKR is an equal‑opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.