Social Media Specialist

SIHAMCO; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

An innovative hospitality and entertainment company in Saudi Arabia is looking for a Social Media Specialist to craft high-quality digital content that embodies luxury and creativity. This role entails managing social media platforms, engaging with the community, and using analytics to enhance brand presence. The ideal candidate will be well-versed in video editing and content creation, skilled in both Arabic and English, and eager to contribute to a thriving team environment. Competitive benefits and opportunities for career growth are offered.

Benefits

Competitive salary packages aligned with market standards

Visa (1 year temporary) & flights for non‑citizens

Accommodation, transportation allowance

Career development & internal promotions

Creative & collaborative work culture

Exposure to high‑end hospitality concepts

Experience working on premium events

Cultural diversity within the team

Qualifications

• Expertise in creating engaging content for social media platforms.
• Proficient in video editing and photography.
• Ability to work with AI tools for enhancing content.

Responsibilities

• Produce high-quality content that reflects the brand's luxury aesthetic.
• Develop monthly content calendars and track social media trends.
• Manage community engagement and respond to inquiries promptly.
• Cover events and deliver real-time updates.
• Analyze performance metrics and reporting.

Skills

Expertise in Reels, TikTok, Snapchat content creation

Strong video editing skills

Strong photography skills (especially for F&B & interiors)

Knowledge of AI‑enhanced video editing

Graphic design basics (Canva / Adobe Express)

Job description

Job Summary

The Social Media Specialist at The Groves is responsible for producing premium digital content that reflects the luxury, creativity, and immersive atmosphere of one of Saudi Arabia’s leading experiential destinations. The role combines content creation, storytelling, analytics, AI usage, community engagement, and brand guardianship across all platforms (Instagram, TikTok, Snapchat, X).

Key Responsibilities

• Content Creation
  Daily filming of high‑quality Reels, TikToks, Stories & short‑form videos; professional photography for food, interiors, events, & behind‑the‑scenes; video editing using CapCut, Final Cut, VN, and Runway Gen‑3 AI to create emotional & aesthetic storytelling for each brand at The Groves.
• Content Ideation & Strategy
  Build monthly content calendars aligned with events and food specials; create moodboards and creative concepts for social campaigns; track global social media trends and adapt for The Groves.
• AI & Technology (2025 Requirements)
  Use Runway, Midjourney, Firefly for visual enhancements; employ AI tools for trend prediction, caption variations, data insights, background clean‑up, video stabilization, and upscaling.
• Posting & Community Management
  Daily posting across all platforms; respond to DMs professionally and within 1 hour; manage guest inquiries and coordinate with Reservations; follow up on influencer content and tags.
• On‑Ground Coverage
  Cover VIP visits, live performances, crowds, ambience, and events; work closely with operations for real‑time updates; capture seasonal moments (Christmas, Winter, New Year, weekends).
• Analytics & Reporting
  Weekly and monthly analytics reports (reach, engagement, growth); competitor benchmarking; identify optimal posting times and high‑performing content.
• Brand Alignment
  Ensure all content matches The Groves’ luxury aesthetic; maintain consistent tone of voice in Arabic & English; protect brand reputation and respond to issues promptly.

Technical Skills (Must Have)

• Expertise in Reels, TikTok, Snapchat content creation
• Strong video editing skills
• Strong photography skills (especially for F&B & interiors)
• Knowledge of AI‑enhanced video editing
• Graphic design basics (Canva / Adobe Express)

Soft Skills

• Fast, creative, and detail‑oriented
• Ability to work under pressure (peak season)
• Excellent communication in Arabic & English
• Strong sense of aesthetics & luxury‑brand feeling
• Comfortable directing guests/staff for video content

KPIs

• Monthly follower growth
• Engagement rate
• Reach per video
• Frequency of viral content
• Response time in DMs
• Quality and consistency of content
• Accuracy and punctuality of reports

Benefits

• Competitive salary packages aligned with market standards and experience
• Visa (1 year temporary) & flights for non‑citizens
• Accommodation, transportation allowance
• Career development & internal promotions—grow across departments and seasons
• Creative & collaborative work culture built on passion, innovation, and attention to detail
• Exposure to high‑end hospitality & entertainment concepts—premium F&B and entertainment experience
• Experience working on premium events within The Groves, Riyadh Season
• Cultural diversity—join a team of passionate professionals from around the world

At SIHAMCO, we believe in rewarding our team with more than just a job—we offer an inspiring work environment and real opportunities for growth.