Senior Social Media Specialist

Bayut; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading property portal in Saudi Arabia is seeking a Senior Social Media Specialist to enhance their online presence and engage their audience. The ideal candidate will develop comprehensive social media strategies, create high-quality content, and analyze performance metrics to drive business goals. Strong creative and analytical skills are essential to succeed in this role.

Qualifications

• Strong understanding of social media dynamics and tools.
• Ability to create engaging content tailored to different platforms.
• Experience in community management and audience engagement.

Responsibilities

• Develop and manage comprehensive social media strategies.
• Create high-quality content for various social media platforms.
• Monitor community interactions and manage responses.

Skills

Creative thinking

Analytical skills

Social media trends knowledge

Tools

Social media platforms

Analytic tools

Job description

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Senior Social Media Specialist, you will be responsible for developing, implementing, and managing oursocial media strategy to enhance our online presence, engage our audience, and drive business goals. You will have to be a creative thinker with strong analytical skills and a deep understanding of social mediatrends and platforms.

In this role, you will:

• Develop and Implement Social Media Strategy: Create, execute, and manage comprehensive social media strategies that align with the company's marketing and business goals;
• Content Creation and Management: Develop engaging, high-quality content for various socialmedia platforms, including X, Instagram, Snapchat, TikTok, LinkedIn, and others;
• Community Management: Monitor and engage with our social media community. Manageresponses, comments and messages promptly and professionally;
• Analytics and Reporting: Track, analyse, and report on social media performance metrics,providing actionable insights and recommendations for improvement;
• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, andapply this knowledge to enhance our social media presence;
• Collaboration: Work closely with the marketing, PR, and design teams to ensure a cohesive brandmessaging and effective execution;
• Training and Mentorship: Provide guidance and training to junior team members, fostering aculture of continuous learning and improvement.