Regional Brand Manager - Chanel

Chalhoub Group; Riyadh; On-site; SAR 299,000 - 375,000; Full time

Job summary

A leading luxury retailer is seeking a Regional Brand Manager in Riyadh to drive strategy and performance for the CHANEL beauty brand. The role demands strong commercial acumen and marketing expertise to enhance brand visibility and profitability. Responsibilities include managing KPIs, leading marketing campaigns, and collaborating across teams. Candidates should have 7–10 years' experience in brand management, excellent communication skills in English and Arabic, and a passion for luxury. The position offers a competitive benefits package and emphasizes diversity and inclusion.

Benefits

Health care

Child education contribution

Remote and flexible working policies

Exclusive employee discounts

Qualifications

• Minimum 7–10 years’ experience in brand management or marketing.
• Proven experience in managing marketing and sales.
• Excellent command of English & Arabic; French is an advantage.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Lead the strategy and performance of the CHANEL brand.
• Analyze KPIs and provide updates to management.
• Identify growth opportunities and trends.
• Develop and execute the annual marketing calendar.
• Manage trade marketing activities across channels.

Skills

Analytical skills

Organizational skills

Communication skills

Leadership

Adaptability

Job description

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

The Regional Brand Manager plays a pivotal role in leading the strategy, execution, and performance of the CHANEL beauty brand across both retail and distribution channels. This role requires a strong commercial acumen combined with deep marketing expertise to drive brand visibility, market share, and profitability. Acting as the key point of contact between the brand and the market, the Regional Brand Manager ensures brand equity is preserved while delivering excellence in execution across sales, marketing, trade marketing, and merchandising. Your responsibilities will be to:

• Analyze sell-out data, monitor KPIs, and provide regular performance updates and business reviews to management
• Oversee brand performance in the distribution channel, ensuring targets are achieved in terms of sales, profitability, and market share.
• Identify growth opportunities, competitive insights, and trends to support long-term brand development.
• Develop and execute the annual marketing calendar, aligning local initiatives with brand strategy and global launches.
• Lead the planning and implementation of 360° marketing campaigns, ensuring strong visibility and consistent brand image across all touchpoints.
• Manage trade marketing activities across retail and distribution networks, ensuring effective in-store animations, events, and promotional activations.
• Oversee all merchandising activities to ensure brand image consistency across all retail environments.
• Ensure proper implementation of visual merchandising guidelines, PLVs, and campaign materials in boutiques and point-of-sale locations.
• Coordinate the launch of new campaigns and novelties, ensuring timely delivery and flawless execution across all stores.
• Conduct regular store visits to assess execution quality and ensure best-in‑class brand representation.
• Own the forecasting process for novelties, ensuring accuracy and alignment with marketing plans.
• Monitor stock levels and coordinate with supply chain and sales teams to ensure healthy inventory management.
• Support the sales team in defining and achieving commercial objectives and promotional strategies.
• Act as the key contact person for the brand, consolidating and sharing updates related to performance, execution, and local market insights.
• Foster collaboration between internal departments including sales, marketing, training, supply chain, to ensure seamless operations.
• Work closely with training teams to ensure product knowledge, storytelling, and service excellence are delivered in line with brand standards.
• Manage the A&P budget efficiently, ensuring optimized ROI on all marketing and promotional activities.
• Track and analyze marketing spend effectiveness, providing insights and recommendations for future planning.

What you’ll need to succeed

• Minimum 7–10 years’ experience in brand management or marketing within the luxury beauty, cosmetics, or FMCG industry.
• Proven experience in managing both marketing and sales responsibilities.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple stakeholders and projects simultaneously.
• Excellent command of English & Arabic. French is an advantage.
• Passion for luxury, beauty, and consumer experience.
• Strategic thinking with operational excellence.
• Strong leadership and cross‑functional collaboration.
• High attention to detail and brand aesthetics.
• Results‑oriented with a data‑driven mindset.
• Adaptability and agility in a dynamic market environment.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.